Optimize 3.0 Resource Center

At Optimize 3.0 we want to provide you with the resources to assist your ongoing content marketing strategy.  Here's a centralized location for downloads and tools to help your online marketing efforts.  From advice on creating better websites to social media implementation, we've organized our content assets in one central location.  Be sure to check back frequently for updates!

Whitepapers and eBooks to Improve your Website and Inbound Marketing efforts:

• 10 Point Inbound Marketing Manifesto.  Ten critical steps to succeed as an inbound marketer.

• The Ultimate Guide to Inbound Marketing.  Free 20 page ebook explains step by step how to build an effective inbound marketing plan.
  

• 5 Website Marketing Essentials This 17 page eBook identifies the absolute essentials you need to market your website online and why.   

• 7 Steps to Website Redesign Whitepaper summarizing the 7 proven steps to employ during any website redesign project.

• Social Media Business Essentials: 3 Step Process to Effective Facebook and Twitter Accounts. eBook that explains exactly how to get your social media accounts operating in most effective manner possible. 

Tips and Lists for Social Media and Blogging:

• Social Media Primer Building a social media presence is critical to the growth of your online business.  This easy to follow Social Media Primer starts you on the path to success.

• 10 Blogging Topics Having a hard time figuring out what to blog about? Here are 10 proven blogging ideas to get you started.  Applies to any business or industry.

• How to Write A Great Blog Post Did you know that sites that blog see 55% more visits than those that don't.  Learn how to craft blog posts that earn more visits.

Popular Blog Posts:

• What is Inbound Marketing.  A complete guide to creating and optimizing your inbound marketing campaigns.

• Review and Guide to Hubspot 3.0  Learn about the latest updates to Hubspot software including smart CTAs and landing pages.
  
  
• What is Hubspot? An in-depth look at one of the fasted growing software companies in the United States.  See first-hand how an integrated content management and marketing platform can grow your business.

• What is Inbound Marketing  An easy to follow explantion of inbound marketing with practical examples of each step in the process beginning with targeting your buyer persona.

• Link Strategies for Building High Quality Links to your Website  Inbound links are SEO gold.  This strategy is one of the most effective ways to earn the best possible links to your site.

• How to Market Your Business Online The Internet has altered the marketing landsacpe.  This overview shows why and what you can do to stay ahead. 

Tools and Resources:

• Automated Marketing Solutions  Easy and free tool to indentify the most appropriate marketing automation software for your website.

• Inbound Marketing Flow Chart This easy to follow chart allows you to map out each step on the inbound marketing process against each of your targeted buyer personas.

• Blogging Resource Blogging is the #1 source for driving visits and leads to your website.  Find the right blogger for your business to keep this important function on task.

• Free Website Evaluation Your website reviewed for free!  Have an outside expert look at among things, how your SEO efforts are going, social media integrations and even how you stack up against your competition.  This is a valuable offer that should not be overlooked. 

• How to Hire an Inbound Marketing Consultant Thinking about hiring outside expertise to help with your inbound marketing.  Here are the tips to help you decide what to ask before the engagement.

• Hubspot Software Demonstration Interested in Hubspot? Have a look inside the platform to see how it operates for a live website.  See the SEO and conversion tools, CMS and blogging platforms, email and lead nurturing and in-depth analytics.