Hello, thanks for visiting Optimize 3.0. Please read on to find out a bit more about me and why I founded Optimize 3.0, a NYC Inbound Marketing Agency.
My fascination with the transformational nature of digital technologies led to a career in Internet media. This includes senior management roles at the NBA, Hearst New Media, ESPN.com and a joint venture between MTV and NBC called Allisports.com. Separately, my own digital consulting agency DTK Interactive.
I founded Optimize 3.0 (www.Optimize3point0.com) as a direct result of my experience building and managing enterprise level websites. If you've tried, you know this is a difficult process. Coordinating designers, developers, analytics, email, SEO, ongoing site changes...the list goes on. Not to mention the expense. Moreover, as the web evolves from 2.0 to 3.0, the social web is adding another layer of complexity.
I came across some very smart guys from MIT that invented a groundbreaking Internet marketing software called Hubspot. This technology is empowering: Websites are effectively lead engines. Moreover, they should be easy to manage with limited IT resources (almost none in fact!).
In this transformational moment I created Optimize 3.0. In doing so, I became a certified Hubspot value added re-seller with Honors distinction. The mission of Optimize 3.0 is simple: Combine over 20 years of digital experience with sea-changing technology into a service for businesses looking for online leads and sales. I encourage you to spend time on the site and find out exactly what is Inbound Marketing as a whole.
Have questions? send an email and I'll get back right away!