Online thought leadership content is the foundation of a successful inbound marketing effort. Research shows that insightful content gets more views, links and shares than generic content. Also
Characteristics of online thought leadership content include the following:
- Information that contributes to the education of the marketplace
- Not a sales pitch for your business
- Positioned to gain credibility and trust with buyers
Online thought leadership content examples:
- White Papers
- Video tutorials
- eMail Newsletters
- Research Reports
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