How to Create a Top of the Funnel Whitepaper

HubSpot Diamond Agency Optimize 3.0 About UsAs a Diamond HubSpot partner we've followed this plan for our clients with great success

Have you ever thought about what goes into your most important conversion offer?  The one that actually turns anonymous site visitor into a lead?  Here's an easy to follow guide to creating that all important download at the top of the funnel.

What's inside - the four parts to a compelling top of the funnel content offer:

  • How to build trust by understanding the reader's problems
  • Leveraging your expertise to show solutions
  • Recommend a specific solution
  • Introducing the next steps

If you are responsible for creating an inbound marketing strategy for your company this download is an essential guide to create content that drives conversions. 

top of the funnel whitepaper

TOFU Content Guide