Lead scoring is one of the best ways to segment your leads. Yet knowing how to set up basic lead scoring criteria can be difficult. Here's a step-by-step guide to establish a lead scoring system inside your marketing automation platform:

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  • Which contact properties to include
  • Establishing ranges and alotting points for actions taken
  • Identifying your most sales-ready leads
  • How to set up internal lead notifications for high scoring leads


Use this powerful tool to identify your most qualified leads and send notifications to sales!

Lead Scoring 101