You need compelling call to action buttons for many reasons:
First, you’re going to have to make a small investment in a software called Snagit. A very small investment of $49, but oh so worth it! I cannot begin to explain the power of this tool and what it can do for you. Especially if you're Photoshop challenged like me.
Next, you need a subscription to Yayimages. Yayimages is great source for images and photos and only $9.99/mo. This is optional and I know you like to poach images from the web, but be forewarned, companies such as Getty Images are extremely good at finding you. It’s not worth dealing with their tenacious legal eagles.
The Anatomy of a good Call to Action
A great CTA that has the following elements:
If you follow a guide you can’t go wrong. Here’s an example:
Building “Smart” Call to Action Buttons
One of the great features of Hubspot is that you can make CTAs “smart.” This means that the software recognizse where your lead is in their Lifecycle stage: Lead, Marketing Qualified and Sales Qualified. If you read our blog post on What is Funnel Marketing you will understand that designating leads based on their Lifecycle Stage contact property allows you to serve the CTA that is most appropriate to your lead. Truly unlocking the power of marketing automation.
In the free 30 page guide “Creating Great Looking & Smart Calls to Actions Without Photoshop!” we show you:
Don’t’ settle for this:
When you can have this:
Download your guide now!
Creating Great Call To Action Buttons Without Photoshop