Optimize 3.0 Inbound Marketing Blog

So—you're sitting in HubSpot.

Blank workflow. Cursor blinking like it’s judging you. The kind of digital silence that feels louder than it should.

You think: Okay. I’ve got a blog post. I’ll turn it into an email. Add a CTA. Toss in some “we help companies like yours” line. Done. Lead nurture, right?

Except… that’s exactly why most lead nurturing campaigns fail.

If you want better lead nurture content, don’t start with a blank page. Start with your sales team.

They already know what prospects care about. They hear the same questions, hesitations, and comparisons over and over again. The problem? That knowledge stays in their heads — and never makes it into your emails, blogs, or campaigns.

This post shows you how to fix that.

Ignoring search traffic can be extremely costly to your business.

Back in May 2018 HubSpot decided to do away with their keyword tool.  They did this for several reasons, some of them quite valid.  But by de-emphasizing such a core principle of SEO they managed to send the message to their clients that it’s no longer important.  Instead of doubling down on SEO tools they mostly ceded this side of their business to the likes of SEM Rush and Moz among others.

Optimize 3.0 announces that it is now a HubSpot as a Diamond Certified Agency Partner. HubSpot, a leading CRM, marketing, sales, and customer experience platform, works hand-in-hand with Agency Partners to grow their businesses through inbound software, services, and support.

The more information you can provide freelance writers about the goal of your content, the more successful it will be. 

This is especially true when creating topic clusters.

The Topic Cluster Method focuses less on traditional keyword and SEO strategies and more on creating a unified series of content around a single topic, all built around a single piece of pillar content. This is a much more organized approach to SEO and content creation than most companies take.

HubSpot is not an inexpensive investment. Depending on the level you choose, the inbound marketing platform can cost up to $2,400 a month (soon to be $3,200 for Enterprise). Those costs increase depending on the number of contacts you add to your portal. In addition, there's a mandatory onboarding training that costs $3,000. As these costs add up, you’ll have to ask yourself the logical question: is HubSpot worth the investment?

HubSpot's removing  their keyword as of May 1st, 2018.  What does that mean for your keyword tracking and overall SEO initiatives? (see point #3 below especially).  We've spent some time looking at some alternatives and have concluded that SEMRush is the best replacement for the HubSpot KW tool.  

Hubspot's sunsetting their keyword tool as of May 31st, 2018

Yes, Hubspot's eliminating the Keyword Tool.  Why is this happening? This is a direct response to the powerful SEO changes afoot. 

Hubspot offers an array of inbound marketing tools that integrate blogging, SEO, email, lead nurturing and lead scoring to name just a few.  As long time users of Hubspot, we've developed some ways to get even more from the platform.  One of our favorite tools inside Hubspot is the keyword tool.  The following is a little hack we've developed to find those very best keywords to leverage for SEO and blog posts:

Optimize 3.0 an Inbound Marketing Agency located in Mamaroneck, NY has reached Hubspot Platinum Partner Level status.  Less than 5% of the agencies that partner with Hubspot hold such distinction.  Specializing in complex inbound marketing development and management for technology products and services, Optimize 3.0 has been a Hubspot partner since May 2011.