Optimize 3.0 Inbound Marketing Blog

It's the holiday season and I wanted to share one of my secrets with my readers.  When I started using Twitter I had practically no idea how to find get more Twitter followers.  I had about 100 measly followers I managed to cobble together.  Twitter was this vast communication beast.  How could I possibly find the right followers?  How could I get them to follow me?  What would I Tweet?  It seemed everyone else was in on this enormous secret and I was on the outside with my face pressed against the glass!

Finding targeted Twitter followers is at the heart of any sound Twitter marketing strategy.  Identifying targeted followers on Twitter increases the audience most interested in your business or service  offerings.  Yet having targeted followers alone is not going to help unless you can provide specific information that is appealing.  With that in mind, here’s a Twitter marketing strategy that leverages a targeted Twitter following and shows you how to use that audience for your business objectives. 

Looking for Internet marketing help?  This can be a daunting task indeed.  There are many places to turn – email marketing specialists, article marketing submission bots, social media consultants, SEO experts, lead gen gurus – the list is endless.  Not to mention the constantly shifting strategies and technologies. In an attempt to provide some clarity, I’m going to lay out the two most important principles to consider when looking for internet marketing help or internet marketing consulting.    

How to use twitter for business can be confusing.  Fully understanding the utility of the medium is difficult.  Twitter can be a confusing place with its own nuances and nomenclature such as "followers", # hashtag symbol and lists. Also, a majority of business owners still consider it a place for social interactions and “fun”, not fully realizing that it is a powerful inbound marketing tool. The following statistics show the ubiquity of social media, and the potential impact a twitter business account can have on traffic, leads, and inevitably, sales. Any meaningful inbound marketing needs to be closely tied to a strategy that embraces how to use twitter for business.  This outlet actively promotes content and engages with potential buyers in a dynamic manner.  

Social media marketing is daunting.  You need to commit time and effort that may not be readily available.  Yet, social media is where potential customers are searching for information to assist their purchase decisions.  Moreover, the search engines take into account the "social-ness" of your website when ranking pages.

I've long admired two bloggers and since they hold some responsibility for the origination of Optimize 3.0, I wanted to share some specifics about two blogs I like and why.  You might find my reasons interesting as well.   

The American Express Small Business Monitor just released their quarterly report.  The use of social media has steadily increased among businesses looking to capture new users.  Below is snapshot: