Want to create something for your site that is evergreen, interactive and utilitarian? The basic sticky application? Try building a calculator. I wanted to do something for Optimize 3.0. One particular reason I started this agency was the empirical data I found that shows how blogging and other social media activities can increase leads to websites. So I came upon the idea of a blog value calculator using this data. The functionality measures how much money you can earn from blogging if you take specific steps such as adding SEO optimization to your posts, frequency of posts and type of content written about.