Optimize 3.0 Inbound Marketing Blog

Doug Kirk

Recent Posts

SEO and Inbound Marketing - What You Need to Know

Posted by Doug Kirk  Oct 13, 2020 2:21:45 PM

Ignoring search traffic can be extremely costly to your business.

Back in May 2018 HubSpot decided to do away with their keyword tool.  They did this for several reasons, some of them quite valid.  But by de-emphasizing such a core principle of SEO they managed to send the message to their clients that it’s no longer important.  Instead of doubling down on SEO tools they mostly ceded this side of their business to the likes of SEM Rush and Moz among others.

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Topics: inbound marketing, HubSpot Tips, seo

Inbound Marketing Agency Optimize 3.0 Becomes Diamond HubSpot Partner

Posted by Doug Kirk  Jan 11, 2019 11:22:55 AM

Optimize 3.0 announces that it is now a HubSpot as a Diamond Certified Agency Partner. HubSpot, a leading CRM, marketing, sales, and customer experience platform, works hand-in-hand with Agency Partners to grow their businesses through inbound software, services, and support.

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Topics: hubspot, Inbound Marketing Software, Topic Cluster

Considering a Topic Cluster Content Strategy? 5 Tips for Your Writers

Posted by Doug Kirk  Jan 3, 2019 12:27:52 PM

topic cluster content strategyThe more information you can provide freelance writers about the goal of your content, the more successful it will be. 

This is especially true when creating topic clusters.

The Topic Cluster Method focuses less on traditional keyword and SEO strategies and more on creating a unified series of content around a single topic, all built around a single piece of pillar content. This is a much more organized approach to SEO and content creation than most companies take.

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Topics: content marketing, seo, Topic Cluster

Replacing HubSpot Keywords with SEMRush | Topic Cluster Strategy

Posted by Doug Kirk  May 1, 2018 10:00:00 AM

HubSpot's removing  their keyword as of May 1st, 2018.  What does that mean for your keyword tracking and overall SEO initiatives? (see point #3 below especially).  We've spent some time looking at some alternatives and have concluded that SEMRush is the best replacement for the HubSpot KW tool.  

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Topics: HubSpot Tips, seo

SEO Content Strategy 2018 | Pillar Content & Examples

Posted by Doug Kirk  Feb 5, 2018 11:46:41 AM

Hubspot's sunsetting their keyword tool as of May 31st, 2018

Yes, Hubspot's eliminating the Keyword Tool.  Why is this happening? This is a direct response to the powerful SEO changes afoot. 

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Topics: Link Building, seo

Inbound Marketing Tools - Our Favorite Hubspot Hacks

Posted by Doug Kirk  Mar 14, 2017 5:10:08 PM

Hubspot offers an array of inbound marketing tools that integrate blogging, SEO, email, lead nurturing and lead scoring to name just a few.  As long time users of Hubspot, we've developed some ways to get even more from the platform.  One of our favorite tools inside Hubspot is the keyword tool.  The following is a little hack we've developed to find those very best keywords to leverage for SEO and blog posts:

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Topics: Blogging Tips, HubSpot Tips

Optimize 3.0 Reaches Hubspot Platinum Partner Status

Posted by Doug Kirk  Dec 15, 2015 3:47:03 PM

Optimize 3.0 an Inbound Marketing Agency located in Mamaroneck, NY has reached Hubspot Platinum Partner Level status.  Less than 5% of the agencies that partner with Hubspot hold such distinction.  Specializing in complex inbound marketing development and management for technology products and services, Optimize 3.0 has been a Hubspot partner since May 2011. 

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Topics: hubspot, Inbound Marketing Software

Content Recommendation Platform & Marketing Automation

Posted by Doug Kirk  May 11, 2015 5:06:44 PM

Here’s a question I get quite a bit:  How can I engage with my anonymous site visits?

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Topics: content marketing

Marketing Automation Health Check

Posted by Doug Kirk  May 7, 2015 4:08:00 PM

We are often asked to evaluate websites, particularly sites using marketing automation, particularly Hubspot.  Over time, we’ve gotten fairly good at determining if a site is getting most from their Hubspot investment.  Granted, we recognize that it’s not easy for everyone to know all of the ins and outs of the inbound marketing tools-- especially when they are constantly adding and updating features.  But every "check up" starts by looking at to see if it has a full inbound strategy in place. 

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7 Signs Your Inbound Marketing Resembles the Titanic

Posted by Doug Kirk  Mar 17, 2015 10:00:00 AM

Here are some critical components that make up a successful inbound marketing:

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Topics: inbound marketing