We are often asked to evaluate websites, particularly sites using marketing automation, particularly Hubspot. Over time, we’ve gotten fairly good at determining if a site is getting most from their Hubspot investment. Granted, we recognize that it’s not easy for everyone to know all of the ins and outs of the inbound marketing tools-- especially when they are constantly adding and updating features. But every "check up" starts by looking at to see if it has a full inbound strategy in place.
In fact, we’ve boiled down our test to 3 simple steps:
- How a site leverages its blog – not just frequency of blog posts
- How thank-you pages and emails are positioned and common mistakes made here
- Do leads progress through the sales funnel using personalization technology
We’ve developed an easy test to see if a site has the right set up. Want to see how we do it? Download our Marketing Automation Health Check see the exact steps we take to review your site.