What is landing page? Many people don’t know what this means. Landing page is a term for where your site visitors convert. Convert can mean many things, but in this context it’s a site visitor that passes along their contact information (name, email, telephone #, etc) in return for a piece of information (whitepaper, ebook, podcast, etc) or interaction with you (e.g. demo, webinar). Landing pages are a critical component of online marketing and often get overlooked.
Topics: inbound marketing, Online Marketing Essentials, Website Redesign, Landing Pages
Successful website redesign is difficult to define primarily because successful website redesign is actually a continuous process. There's no beginning, middle and end. Moreover, it's as much about functionality and performance as design. Too often, website redesign is driven by the wrong reasons. These can be exceptionally costly and time consuming.
Topics: Blogging Benefits, Website Redesign, seo
