Optimize 3.0 Inbound Marketing Blog

 

I’ve worked with hundreds of small and mid-sized businesses, from sustainable clothing manufacturers to fast-growing SaaS startups, and their HubSpot journey is almost always the same.

It typically starts with excitement and optimism. The CEO decides it’s time to get serious about a CRM and HubSpot seems like the perfect choice:  It’s marketed as user-friendly and positioned as the all-in-one growth platform that will “turbocharge” the business.

However, eventually reality sets in: HubSpot is far more complex than anyone expected. Especially now more than ever with AI.  Now the platform feels overwhelming, adoption lags, and frustration builds.

Topics: hubspot, HubSpot Tips

Optimize 3.0 announces that it is now a HubSpot as a Diamond Certified Agency Partner. HubSpot, a leading CRM, marketing, sales, and customer experience platform, works hand-in-hand with Agency Partners to grow their businesses through inbound software, services, and support.

Topics: hubspot, Inbound Marketing Software, Topic Cluster

HubSpot is not an inexpensive investment. Depending on the level you choose, the inbound marketing platform can cost up to $2,400 a month (soon to be $3,200 for Enterprise). Those costs increase depending on the number of contacts you add to your portal. In addition, there's a mandatory onboarding training that costs $3,000. As these costs add up, you’ll have to ask yourself the logical question: is HubSpot worth the investment?

Topics: hubspot, inbound marketing, content marketing, seo

Optimize 3.0 an Inbound Marketing Agency located in Mamaroneck, NY has reached Hubspot Platinum Partner Level status.  Less than 5% of the agencies that partner with Hubspot hold such distinction.  Specializing in complex inbound marketing development and management for technology products and services, Optimize 3.0 has been a Hubspot partner since May 2011. 

Topics: hubspot, Inbound Marketing Software

Topics: hubspot, inbound marketing, Online Marketing Essentials

Have you ever contemplated what it would take to independently aggregate the most important elements of an inbound marketing campaign onto a Wordpress site?   It’s likely that small to medium businesses do this research and come out with two fairly common objections to the Hubspot software solution:

“I can do all of this on Wordpress for free”

Or

“I’m not moving my site onto the Hubspot CMS”

Topics: hubspot, inbound marketing, CMS Marketing

Inbound marketing is growing like a weed.  Many B2B companies are catching on to the benefits.  And from a pure conceptual standpoint there’s no better way to gain new visits and leads to your website.  But from my vantage point, all is not necessarily well in inbound land as it relates to training and time commitment relative to success.  Here’s what I often hear from companies:  

Topics: hubspot, inbound marketing, Hubspot Training

Topics: hubspot, inbound marketing, seo

As a direct result of the success of the Optimize 3.0 Hubspot Competitor Chart, we've built the Automated Marketing Solutions Decision Engine.  This interactive tool helps you determine the best marketing automation software for your website.  There are many options out there, yet until now there hasen't been an easy way to compare the differences between Hubspot, Marketo, Pardot and Eloqua based on your company's particular needs.  

Topics: hubspot, Hubspot Competitors, Pardot, Marketo, Eloqua

I came across this great NY Times article: Small Players Seek an Alternative to the Expense of Pay-Per-Click that details how inbound marketing works as a viable alternative to pay-per-click (PPC).  It also happens to feature none other than Tom Telford, the owner of Blue Creek Cabins who I featured in my post Hubspot Review: The Most Revealing Ever Pubslished.  Tom's story and the article is extremely informative and something small businesses should heed regarding the rising importance of inbound marketing as an effective digital marketing tactic.  In addition, there's an ironic twist: Google is directly helping out with Tom's success. 

Topics: hubspot, inbound marketing, Blogging Benefits, seo