Optimize 3.0 Inbound Marketing Blog

Inbound Marketing Agency Optimize 3.0 Becomes Diamond HubSpot Partner

Posted by Doug Kirk  Jan 11, 2019 11:22:55 AM

Optimize 3.0 announces that it is now a HubSpot as a Diamond Certified Agency Partner. HubSpot, a leading CRM, marketing, sales, and customer experience platform, works hand-in-hand with Agency Partners to grow their businesses through inbound software, services, and support.

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Topics: hubspot, Inbound Marketing Software, Topic Cluster

Content Creation Services: The Key to Your HubSpot ROI

Posted by nDash  Oct 16, 2018 10:04:00 AM

HubSpot is not an inexpensive investment. Depending on the level you choose, the inbound marketing platform can cost up to $2,400 a month (soon to be $3,200 for Enterprise). Those costs increase depending on the number of contacts you add to your portal. In addition, there's a mandatory onboarding training that costs $3,000. As these costs add up, you’ll have to ask yourself the logical question: is HubSpot worth the investment?

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Topics: hubspot, inbound marketing, content marketing, seo

Optimize 3.0 Reaches Hubspot Platinum Partner Status

Posted by Doug Kirk  Dec 15, 2015 3:47:03 PM

Optimize 3.0 an Inbound Marketing Agency located in Mamaroneck, NY has reached Hubspot Platinum Partner Level status.  Less than 5% of the agencies that partner with Hubspot hold such distinction.  Specializing in complex inbound marketing development and management for technology products and services, Optimize 3.0 has been a Hubspot partner since May 2011. 

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Topics: hubspot, Inbound Marketing Software

10 Powerful Inbound Marketing Charts

Posted by Doug Kirk  Dec 16, 2014 11:00:00 AM

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Topics: hubspot, inbound marketing, Online Marketing Essentials

Wordpress Alternatives For Small to Medium Businesses

Posted by Doug Kirk  May 20, 2013 5:33:00 PM

Have you ever contemplated what it would take to independently aggregate the most important elements of an inbound marketing campaign onto a Wordpress site?   It’s likely that small to medium businesses do this research and come out with two fairly common objections to the Hubspot software solution:

“I can do all of this on Wordpress for free”


“I’m not moving my site onto the Hubspot CMS”

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Topics: hubspot, inbound marketing, CMS Marketing

Is Hubspot training enough?

Posted by Doug Kirk  Mar 21, 2013 1:52:00 PM

Inbound marketing is growing like a weed.  Many B2B companies are catching on to the benefits.  And from a pure conceptual standpoint there’s no better way to gain new visits and leads to your website.  But from my vantage point, all is not necessarily well in inbound land as it relates to training and time commitment relative to success.  Here’s what I often hear from companies:  

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Topics: hubspot, inbound marketing, Hubspot Training

10 Point Inbound Marketing Manifesto

Posted by Doug Kirk  Feb 8, 2013 8:10:00 AM

Inbound Marketing boiled down to 10 steps:

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Topics: hubspot, inbound marketing, seo

Marketing Automation Software | Find the Best Fit for Your Website

Posted by Doug Kirk  Nov 19, 2012 11:30:00 AM

As a direct result of the success of the Optimize 3.0 Hubspot Competitor Chart, we've built the Automated Marketing Solutions Decision Engine.  This interactive tool helps you determine the best marketing automation software for your website.  There are many options out there, yet until now there hasen't been an easy way to compare the differences between Hubspot, Marketo, Pardot and Eloqua based on your company's particular needs.  

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Topics: hubspot, Hubspot Competitors, Pardot, Marketo, Eloqua

Inbound Marketing as an Alternative to PPC for Small Businesses

Posted by Doug Kirk  Oct 24, 2012 6:27:00 PM

I came across this great NY Times article: Small Players Seek an Alternative to the Expense of Pay-Per-Click that details how inbound marketing works as a viable alternative to pay-per-click (PPC).  It also happens to feature none other than Tom Telford, the owner of Blue Creek Cabins who I featured in my post Hubspot Review: The Most Revealing Ever Pubslished.  Tom's story and the article is extremely informative and something small businesses should heed regarding the rising importance of inbound marketing as an effective digital marketing tactic.  In addition, there's an ironic twist: Google is directly helping out with Tom's success. 

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Topics: hubspot, inbound marketing, Blogging Benefits, seo

Inbound Marketing Software Guide - Find the Right One for You

Posted by Doug Kirk  Oct 9, 2012 10:00:00 AM

Exactly what is inbound marketing and inbound marketing software .  Answering that can be a significant challenge.  However, once understood it will open remarkable online business possibilities. In this post and accompanying e-book and automated decision engine, I will explain the strategies that will assist you to put into action your inbound marketing resources. First, let’s examine several features of inbound marketing and what makes it such a powerful online marketing strategy.  After that I will discuss how inbound marketing software enables seamless execution of your inbound marketing plan.

Inbound Marketing is Educational & Helpful

Educational marketing supplies solutions to a question, need or concern that a potential client will often have. This is the marketing that's most useful when a potential customer is in research mode and seeking specific info to get nearer to a buying decision. How-to blog posts as well as step-by-step online videos, for instance, would certainly represent this sort of inbound marketing. The overall tone of this content material borders on the role of consulting and even customer support - and it is definitely not a sales message.

Inbound Marketing is Timely & Customized
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Topics: hubspot, inbound marketing, Online Marketing Essentials