Optimize 3.0 Inbound Marketing Blog

Marketing Automation Software | Find the Best Fit for Your Website

Posted by Doug Kirk  Nov 19, 2012 11:30:00 AM

As a direct result of the success of the Optimize 3.0 Hubspot Competitor Chart, we've built the Automated Marketing Solutions Decision Engine.  This interactive tool helps you determine the best marketing automation software for your website.  There are many options out there, yet until now there hasen't been an easy way to compare the differences between Hubspot, Marketo, Pardot and Eloqua based on your company's particular needs.  

hubspot competitor   marketo competitor    eloqua competitor     pardot competitor

Taken at face value, each of these software solutions claims to be the online marketing solution answer to your prayers.  Nothing could be further from the truth.  Each of the major competitors, Hubspot, Eloqua, Marketo and Eloqua has a particular strength.  Suppose your website has lots of visitors but not many conversions or leads.  What about your CRM?  Is it important to have a seamless integration with Salesforce, Sugar or even some lesser known sales software?  What about budget and headcount resources?  Marketing automation software is a big commitment for any company; there's technology integration, monthly recurring costs and internal ownership.  How about technical know-how to get the most out of your investment.  Are you able to handle HTML or even API integrations?  All of these criteria are captured as inputs in the marketing automation software decision engine

Chances are you've come across this blog post researching any of the following:

  • Marketo competitors
  • Pardot competitors
  • Eloqua competitors
  • Hubspot competitors

Here's a good place to further your overall understanding of the marketing automation software marketplace. 

Find the Right Automated Marketing  Software For You

Topics: hubspot, Hubspot Competitors, Pardot, Marketo, Eloqua