Optimize 3.0 Inbound Marketing Blog

Inbound Marketing Tools - Our Favorite Hubspot Hacks

Posted by Doug Kirk  Mar 14, 2017 5:10:08 PM

Hubspot offers an array of inbound marketing tools that integrate blogging, SEO, email, lead nurturing and lead scoring to name just a few.  As long time users of Hubspot, we've developed some ways to get even more from the platform.  One of our favorite tools inside Hubspot is the keyword tool.  The following is a little hack we've developed to find those very best keywords to leverage for SEO and blog posts:

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Topics: Blogging Tips, HubSpot Tips

Call to Action Buttons

Posted by Doug Kirk  Dec 18, 2014 11:00:00 AM

Call to action buttons (CTAs) are a critical component of inbound marketing. My guess is that you if you're like me you look at a website and think “those are really cool, if only I knew Photoshop I could build that.”  I used to do that until I figured out a way to create great call to action buttons without using Photoshop.

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Topics: inbound marketing, Blogging Tips, HubSpot Tips

Get More Twitter Followers | Best Twitter Software 2013

Posted by Doug Kirk  Dec 30, 2012 9:23:00 PM

It's the holiday season and I wanted to share one of my secrets with my readers.  When I started using Twitter I had practically no idea how to find get more Twitter followers.  I had about 100 measly followers I managed to cobble together.  Twitter was this vast communication beast.  How could I possibly find the right followers?  How could I get them to follow me?  What would I Tweet?  It seemed everyone else was in on this enormous secret and I was on the outside with my face pressed against the glass!

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Topics: Blogging Tips, Twitter, Online Marketing Essentials

Targeted Twitter Followers | Twitter Marketing Strategy

Posted by Doug Kirk  Dec 31, 2011 1:07:00 PM

Finding targeted Twitter followers is at the heart of any sound Twitter marketing strategy.  Identifying targeted followers on Twitter increases the audience most interested in your business or service  offerings.  Yet having targeted followers alone is not going to help unless you can provide specific information that is appealing.  With that in mind, here’s a Twitter marketing strategy that leverages a targeted Twitter following and shows you how to use that audience for your business objectives. 

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Topics: Blogging Tips, Twitter, Social Media

Internet Marketing Help | Internet Marketing Consulting

Posted by Doug Kirk  Dec 13, 2011 7:01:00 PM

Looking for Internet marketing help?  This can be a daunting task indeed.  There are many places to turn – email marketing specialists, article marketing submission bots, social media consultants, SEO experts, lead gen gurus – the list is endless.  Not to mention the constantly shifting strategies and technologies. In an attempt to provide some clarity, I’m going to lay out the two most important principles to consider when looking for internet marketing help or internet marketing consulting.    

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Topics: Blogging Tips, Twitter, Online Marketing Essentials, Social Media, Facebook, seo

Social Media for Marketing

Posted by Doug Kirk  Aug 10, 2011 11:12:00 AM

5 Steps to Get Started in Social Media Marketing – A Primer for Your Business

Social media marketing is daunting.  You need to commit time and effort that may not be readily available.  Yet, social media is where potential customers are searching for information to assist their purchase decisions.  Moreover, the search engines take into account the "social-ness" of your website when ranking pages.

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Topics: Blogging Benefits, Blogging Tips, Twitter, Social Media, Facebook

Buildlink Strategies: 3 Simple Ways To Build Links to your Blog

Posted by Doug Kirk  Aug 4, 2011 9:09:00 AM

With any inbound marketing campaign, generating high quality links to either your website or blog should be considered a priority to a buildlink campaign. The problem is balancing high quality links with quantity. Successful buildlink strategies not only improves your search engine rankings but also independently generates more traffic. Here are a 3 simple ways you can take more control over your buildlink campaigns. Keep in mind that great content is essential to maximize these strategies. 

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Topics: Blogging Tips, Link Building, seo

How to Build a Sticky Application for Your Blog with Excel

Posted by Doug Kirk  Jun 22, 2011 10:41:00 AM

Want to create something for your site that is evergreen, interactive and utilitarian?   The basic sticky application?  Try building a calculator.  I wanted to do something for Optimize 3.0.  One particular reason I started this agency was the empirical data I found that shows how blogging and other social media activities can increase leads to websites.   So I came upon the idea of a blog value calculator using this data.  The functionality measures how much money you can earn from blogging if you take specific steps such as adding SEO optimization to your posts, frequency of posts and type of content written about.       

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Topics: Blogging Tips, Blog Calculator, sticky application

How to create Video XML Sitemap for Embedded YouTube Video

Posted by Doug Kirk  Jun 13, 2011 11:45:00 AM


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Topics: Blogging Tips, YouTube, Video SEO, XML Video Sitemap, seo

Use This Tool To Determine The Benefit Of Blogging

Posted by Doug Kirk  Jun 8, 2011 2:01:00 PM

Based on Inbound Marketing principles we've built a tool to help you determine the benefits of blogging.  After reviewing data from Hubspot we noticed a positive trend for lead generation for companies that blog.   

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Topics: Blogging Benefits, Blogging Tips, Blog Calculator, Social Media, seo