Hubspot offers an array of inbound marketing tools that integrate blogging, SEO, email, lead nurturing and lead scoring to name just a few. As long time users of Hubspot, we've developed some ways to get even more from the platform. One of our favorite tools inside Hubspot is the keyword tool. The following is a little hack we've developed to find those very best keywords to leverage for SEO and blog posts:
Topics: Blogging Tips, HubSpot Tips
Call to action buttons (CTAs) are a critical component of inbound marketing. My guess is that you if you're like me you look at a website and think “those are really cool, if only I knew Photoshop I could build that.” I used to do that until I figured out a way to create great call to action buttons without using Photoshop.
Topics: inbound marketing, Blogging Tips, HubSpot Tips
It's the holiday season and I wanted to share one of my secrets with my readers. When I started using Twitter I had practically no idea how to find get more Twitter followers. I had about 100 measly followers I managed to cobble together. Twitter was this vast communication beast. How could I possibly find the right followers? How could I get them to follow me? What would I Tweet? It seemed everyone else was in on this enormous secret and I was on the outside with my face pressed against the glass!
Topics: Blogging Tips, Twitter, Online Marketing Essentials
Finding targeted Twitter followers is at the heart of any sound Twitter marketing strategy. Identifying targeted followers on Twitter increases the audience most interested in your business or service offerings. Yet having targeted followers alone is not going to help unless you can provide specific information that is appealing. With that in mind, here’s a Twitter marketing strategy that leverages a targeted Twitter following and shows you how to use that audience for your business objectives.
Topics: Blogging Tips, Twitter, Social Media
Looking for Internet marketing help? This can be a daunting task indeed. There are many places to turn – email marketing specialists, article marketing submission bots, social media consultants, SEO experts, lead gen gurus – the list is endless. Not to mention the constantly shifting strategies and technologies. In an attempt to provide some clarity, I’m going to lay out the two most important principles to consider when looking for internet marketing help or internet marketing consulting.
Topics: Blogging Tips, Twitter, Online Marketing Essentials, Social Media, Facebook, seo
Social media marketing is daunting. You need to commit time and effort that may not be readily available. Yet, social media is where potential customers are searching for information to assist their purchase decisions. Moreover, the search engines take into account the "social-ness" of your website when ranking pages.
Topics: Blogging Benefits, Blogging Tips, Twitter, Social Media, Facebook
With any inbound marketing campaign, generating high quality links to either your website or blog should be considered a priority to a buildlink campaign. The problem is balancing high quality links with quantity. Successful buildlink strategies not only improves your search engine rankings but also independently generates more traffic. Here are a 3 simple ways you can take more control over your buildlink campaigns. Keep in mind that great content is essential to maximize these strategies.
Topics: Blogging Tips, Link Building, seo
Want to create something for your site that is evergreen, interactive and utilitarian? The basic sticky application? Try building a calculator. I wanted to do something for Optimize 3.0. One particular reason I started this agency was the empirical data I found that shows how blogging and other social media activities can increase leads to websites. So I came upon the idea of a blog value calculator using this data. The functionality measures how much money you can earn from blogging if you take specific steps such as adding SEO optimization to your posts, frequency of posts and type of content written about.
Topics: Blogging Tips, Blog Calculator, sticky application
