Optimize 3.0 Inbound Marketing Blog

Looking for Internet marketing help?  This can be a daunting task indeed.  There are many places to turn – email marketing specialists, article marketing submission bots, social media consultants, SEO experts, lead gen gurus – the list is endless.  Not to mention the constantly shifting strategies and technologies. In an attempt to provide some clarity, I’m going to lay out the two most important principles to consider when looking for internet marketing help or internet marketing consulting.    

As businesses become increasingly virtual it is more important than ever to use social media for a variety of marketing purposes. As the leader of the social media empire and arguably the number one form of getting information to mass quantities of people, using Facebook for business can have a great impact on the success of your marketing efforts, both through promotion and interaction with clients and customers. Facebook has so many capabilities that are compatible with websites, blogs, and even other forms of social media that it’s almost negligent to not take advantage of using Facebook for business purposes.

Social media marketing is daunting.  You need to commit time and effort that may not be readily available.  Yet, social media is where potential customers are searching for information to assist their purchase decisions.  Moreover, the search engines take into account the "social-ness" of your website when ranking pages.

I had the opportunity to listen to a great webinar the other day over at Inbound Now with David Wells http://bit.ly/jowzxZ.  The guest was Rand Fishkin.  Rand’s a founders at SEOmoz and an SEO sage.   When Rand speaks, I listen.