So—you're sitting in HubSpot.
Blank workflow. Cursor blinking like it’s judging you. The kind of digital silence that feels louder than it should.
You think: Okay. I’ve got a blog post. I’ll turn it into an email. Add a CTA. Toss in some “we help companies like yours” line. Done. Lead nurture, right?
Except… that’s exactly why most lead nurturing campaigns fail.
Topics: inbound marketing, content marketing, lead nurture
If you want better lead nurture content, don’t start with a blank page. Start with your sales team.
They already know what prospects care about. They hear the same questions, hesitations, and comparisons over and over again. The problem? That knowledge stays in their heads — and never makes it into your emails, blogs, or campaigns.
This post shows you how to fix that.
Topics: inbound marketing, content marketing, lead nurture
The more information you can provide freelance writers about the goal of your content, the more successful it will be.
This is especially true when creating topic clusters.
The Topic Cluster Method focuses less on traditional keyword and SEO strategies and more on creating a unified series of content around a single topic, all built around a single piece of pillar content. This is a much more organized approach to SEO and content creation than most companies take.
Topics: content marketing, seo, Topic Cluster
HubSpot is not an inexpensive investment. Depending on the level you choose, the inbound marketing platform can cost up to $2,400 a month (soon to be $3,200 for Enterprise). Those costs increase depending on the number of contacts you add to your portal. In addition, there's a mandatory onboarding training that costs $3,000. As these costs add up, you’ll have to ask yourself the logical question: is HubSpot worth the investment?
Topics: hubspot, inbound marketing, content marketing, seo
Here’s a question I get quite a bit: How can I engage with my anonymous site visits?
Topics: content marketing
Here’s a question I hear frequently: “what is funnel marketing?” and how does it relate to inbound marketing.
If you’ve been trying to get your head around funnel marketing, I want to help solve this little marketing mystery. In doing so, provide a clear and simple example of the funnel marketing. Moreover, explain that if used properly a sales funnel will unlock the unique powers of inbound marketing automation.
Topics: HubSpot Tips, content marketing, marketing
I had a very successful blog post related to internet marketing help. This was an interview with one of Hubspot’s top rated users. I’ve wanted to follow up on that and recently came across the perfect opportunity: Larry Berezin, EVP www.newyorkparkingtickets.com. Larry came to Optimize 3.0 and downloaded a piece of content. Like a good inbound marketer, I reached out and we quickly realized we are Hubspot users. Larry’s one of the very first in fact. Moreover, having grown up in NYC, Larry is something of a hero for the common man besieged by parking tickets in NYC. His site is the go-to resource if you’ve ever received a ticket here. For anyone looking for internet marketing help, Larrry’s experience with Hubspot’s online marketing platform is telling.
Topics: hubspot, inbound marketing, content marketing
During one of my periodic reviews of my full SEO traffic (this is a great source of material for a blog), something jumped out at me that relates to the darker side of Hubspot – Does it work? Some terms in my SEO results include Hubspot Sucks, Hubspot Not for Me, Hubspot Bad, Hubspot Fail, Hubspot Negative Reviews, Hubspot Overrated, Hubspot any good and Hubspot Termination. Some choice stuff and this generates traffic for me. Interesting. This can’t be a complete surprise since there are undoubtedly people who feel that way about Apple. But I’d like to use this as a jumping off point to shine a light on Hubspot and give the #1 reason Hubspot doesn’t work.
Topics: hubspot, inbound marketing, content marketing
