Optimize 3.0 Inbound Marketing Blog

Finding targeted Twitter followers is at the heart of any sound Twitter marketing strategy.  Identifying targeted followers on Twitter increases the audience most interested in your business or service  offerings.  Yet having targeted followers alone is not going to help unless you can provide specific information that is appealing.  With that in mind, here’s a Twitter marketing strategy that leverages a targeted Twitter following and shows you how to use that audience for your business objectives. 

Looking for Internet marketing help?  This can be a daunting task indeed.  There are many places to turn – email marketing specialists, article marketing submission bots, social media consultants, SEO experts, lead gen gurus – the list is endless.  Not to mention the constantly shifting strategies and technologies. In an attempt to provide some clarity, I’m going to lay out the two most important principles to consider when looking for internet marketing help or internet marketing consulting.    

As businesses become increasingly virtual it is more important than ever to use social media for a variety of marketing purposes. As the leader of the social media empire and arguably the number one form of getting information to mass quantities of people, using Facebook for business can have a great impact on the success of your marketing efforts, both through promotion and interaction with clients and customers. Facebook has so many capabilities that are compatible with websites, blogs, and even other forms of social media that it’s almost negligent to not take advantage of using Facebook for business purposes.

 Recently, someone asked me what is inbound marketing?  I recognize there are quite a few definitions  and Hubspot put together this great video.   But I have a particular answer for “what is inbound marketing software”, that differs from simply explaining it relative to old-school outbound tactics (e.g. intrusive TV and newspaper ads).  This definition can best be described as inbound marketing in practice.  That is, how is the software actually applied from beginning to end.  It certainly helps to do this if you have inbound marketing software that integrates the various components.  Here’s Optimize 3.0’s definition of what is inbound marketing:

How to use twitter for business can be confusing.  Fully understanding the utility of the medium is difficult.  Twitter can be a confusing place with its own nuances and nomenclature such as "followers", # hashtag symbol and lists. Also, a majority of business owners still consider it a place for social interactions and “fun”, not fully realizing that it is a powerful inbound marketing tool. The following statistics show the ubiquity of social media, and the potential impact a twitter business account can have on traffic, leads, and inevitably, sales. Any meaningful inbound marketing needs to be closely tied to a strategy that embraces how to use twitter for business.  This outlet actively promotes content and engages with potential buyers in a dynamic manner.  

Social media marketing is daunting.  You need to commit time and effort that may not be readily available.  Yet, social media is where potential customers are searching for information to assist their purchase decisions.  Moreover, the search engines take into account the "social-ness" of your website when ranking pages.

Based on Inbound Marketing principles we've built a tool to help you determine the benefits of blogging.  After reviewing data from Hubspot we noticed a positive trend for lead generation for companies that blog.   

I had the opportunity to listen to a great webinar the other day over at Inbound Now with David Wells http://bit.ly/jowzxZ.  The guest was Rand Fishkin.  Rand’s a founders at SEOmoz and an SEO sage.   When Rand speaks, I listen.