Email marketing automation strategy is one of the most overlooked growth levers in modern B2B teams. It is also one of the most misunderstood.
On a recent episode of the Develop Yourself Podcast, I joined Mike Donnelly founder Seventh Sense and Boris Robles-Slyusar from Educative to talk about email, not as a tactic, but as a serious revenue driver.
The conversation reinforced what we see every day at Optimize 3.0 working with growth SMBs.
Email marketing does not fail because it is outdated. It fails because it is rarely operated as revenue infrastructure inside a CRM.
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Topics:
Online Marketing Essentials,
Email Marketing
We’ve helped hundreds of companies, from small startups to national brands, negotiate SaaS contracts. After seeing everything from “mystery fees” to sneaky renewals, we can tell you this: most teams are paying way more than they should.
SaaS vendors aren’t evil; they’re just really good at protecting their margins and trying to meet quota. Once you understand their methods and what they care about, you can get a better deal.
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Topics:
Online Marketing Essentials,
HubSpot Tips
Here are two interesting yet somewhat contradictory statistics about marketing automation adoption and usage:
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Topics:
Online Marketing Essentials,
HubSpot Tips,
Hubspot Training
From industry best practices and our own experience here at Optimize 3.0, there are six key components of a successful marketing campaign. We detailed those here to assist your ongoing inbound marketing plans:
1) Produce a compelling offer
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Topics:
inbound marketing,
Blogging Benefits,
Online Marketing Essentials
I’m often amazed at how many websites are even remotely optimized for search engine optimization (SEO). I see many. I wanted to share some ways for my readers here to grade their websites. First, below is a quick 10 point SEO self grader test:
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Topics:
inbound marketing,
Online Marketing Essentials,
seo
What are inbound marketing services exactly and what do they cost? Inbound marketing is a broad undertaking that encompasses a range of activities. When done correctly, in unison, it is perhaps the most effective means to drive new leads and sales to a website. Actually implementing inbound marketing services goes well beyond simply buying automation marketing software. Here’s why: The software only goes so far - be it Hubspot, Pardot, Maketo or any other platform. Here's the disconnect - people often buy inbound marketing software without fully understanding the real effort required to fully benefit from the software investment.
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Topics:
inbound marketing,
Online Marketing Essentials,
Landing Pages,
seo
It's the holiday season and I wanted to share one of my secrets with my readers. When I started using Twitter I had practically no idea how to find get more Twitter followers. I had about 100 measly followers I managed to cobble together. Twitter was this vast communication beast. How could I possibly find the right followers? How could I get them to follow me? What would I Tweet? It seemed everyone else was in on this enormous secret and I was on the outside with my face pressed against the glass!
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Topics:
Blogging Tips,
Twitter,
Online Marketing Essentials
Exactly
what is inbound marketing and inbound marketing software
. Answering that can be a significant challenge. However, once understood it will open remarkable
online business possibilities. In this post and accompanying e-book and automated decision engine, I will explain the strategies that will assist you to put into action your inbound marketing resources. First, let’s examine several features of inbound marketing and what makes it such a powerful online marketing strategy. After that I will discuss how inbound marketing software enables seamless execution of your inbound marketing plan.
Inbound Marketing is Educational & Helpful
Educational marketing supplies solutions to a question, need or concern that a potential
client will often have. This is the marketing that's most useful when a potential customer is in research mode and seeking specific info to get nearer to a buying decision. How-to blog posts as well as step-by-step online videos, for instance, would certainly represent this sort of inbound marketing. The
overall tone of this content material borders on the role of consulting and even customer support - and it is definitely not a sales message.
Inbound Marketing is Timely & Customized
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Topics:
hubspot,
inbound marketing,
Online Marketing Essentials
What comprises effective internet marketing packages? The components available from Hubspot 3.0 enable the most important elements for an effective internet marketing package. Once you’ve identified your marketing campaign topic, the process can be broken down into the following steps. Each greatly assisted with Husbpot 3.0:
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Topics:
hubspot,
inbound marketing,
Online Marketing Essentials,
HubSpot Tips
