Optimize 3.0 Inbound Marketing Blog

Get More from Marketing Automation

Posted by Doug Kirk  Dec 29, 2014 10:00:00 AM

Here are two interesting yet somewhat contradictory statistics about marketing automation adoption and usage:

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Topics: Online Marketing Essentials, HubSpot Tips, Hubspot Training

10 Powerful Inbound Marketing Charts

Posted by Doug Kirk  Dec 16, 2014 11:00:00 AM

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Topics: hubspot, inbound marketing, Online Marketing Essentials

Inbound Marketing Plan | The Essential Roadmap

Posted by Doug Kirk  Apr 22, 2013 11:07:00 AM

From industry best practices and our own experience here at Optimize 3.0, there are six key components of a successful marketing campaign.  We detailed those here to assist your ongoing inbound marketing plans:

1) Produce a compelling offer

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Topics: inbound marketing, Blogging Benefits, Online Marketing Essentials

SEO Grader

Posted by Doug Kirk  Apr 16, 2013 3:15:00 PM

I’m often amazed at how many websites are even remotely optimized for search engine optimization (SEO).  I see many.  I wanted to share some ways for my readers here to grade their websites. First, below is a quick 10 point SEO self grader test:

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Topics: inbound marketing, Online Marketing Essentials, seo

Your Guide to Inbound Marketing Services and Pricing

Posted by Doug Kirk  Jan 21, 2013 10:15:00 AM

What are inbound marketing services exactly and what do they cost? Inbound marketing is a broad undertaking that encompasses a range of activities.  When done correctly, in unison, it is perhaps the most effective means to drive new leads and sales to a website.  Actually implementing inbound marketing services goes well beyond simply buying automation marketing software.  Here’s why: The software only goes so far - be it Hubspot, Pardot, Maketo or any other platform.  Here's the disconnect - people often buy inbound marketing software without fully understanding the real effort required to fully benefit from the software investment. 

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Topics: inbound marketing, Online Marketing Essentials, Landing Pages, seo

Get More Twitter Followers | Best Twitter Software 2013

Posted by Doug Kirk  Dec 30, 2012 9:23:00 PM

It's the holiday season and I wanted to share one of my secrets with my readers.  When I started using Twitter I had practically no idea how to find get more Twitter followers.  I had about 100 measly followers I managed to cobble together.  Twitter was this vast communication beast.  How could I possibly find the right followers?  How could I get them to follow me?  What would I Tweet?  It seemed everyone else was in on this enormous secret and I was on the outside with my face pressed against the glass!

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Topics: Blogging Tips, Twitter, Online Marketing Essentials

Inbound Marketing Software Guide - Find the Right One for You

Posted by Doug Kirk  Oct 9, 2012 10:00:00 AM

Exactly what is inbound marketing and inbound marketing software .  Answering that can be a significant challenge.  However, once understood it will open remarkable online business possibilities. In this post and accompanying e-book and automated decision engine, I will explain the strategies that will assist you to put into action your inbound marketing resources. First, let’s examine several features of inbound marketing and what makes it such a powerful online marketing strategy.  After that I will discuss how inbound marketing software enables seamless execution of your inbound marketing plan.

Inbound Marketing is Educational & Helpful

Educational marketing supplies solutions to a question, need or concern that a potential client will often have. This is the marketing that's most useful when a potential customer is in research mode and seeking specific info to get nearer to a buying decision. How-to blog posts as well as step-by-step online videos, for instance, would certainly represent this sort of inbound marketing. The overall tone of this content material borders on the role of consulting and even customer support - and it is definitely not a sales message.

Inbound Marketing is Timely & Customized
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Topics: hubspot, inbound marketing, Online Marketing Essentials

Internet Marketing Packages using Hubspot 3.0: A Review & Guide

Posted by Doug Kirk  Sep 4, 2012 2:20:00 PM

What comprises effective internet marketing packages?  The components available from Hubspot 3.0 enable the most important elements for an effective internet marketing package.  Once you’ve identified your marketing campaign topic, the process can be broken down into the following steps.   Each greatly assisted with Husbpot 3.0:

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Topics: hubspot, inbound marketing, Online Marketing Essentials, HubSpot Tips

Inbound vs Outbound Marketing

Posted by Doug Kirk  Mar 24, 2012 1:10:00 PM

What exactly are the differences of inbound vs outbound marketing?  Here’s an explanation that I trust will help your understanding and help improve your own marketing efforts.

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Topics: hubspot, inbound marketing, Online Marketing Essentials

Internet Marketing Help | Internet Marketing Consulting

Posted by Doug Kirk  Dec 13, 2011 7:01:00 PM

Looking for Internet marketing help?  This can be a daunting task indeed.  There are many places to turn – email marketing specialists, article marketing submission bots, social media consultants, SEO experts, lead gen gurus – the list is endless.  Not to mention the constantly shifting strategies and technologies. In an attempt to provide some clarity, I’m going to lay out the two most important principles to consider when looking for internet marketing help or internet marketing consulting.    

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Topics: Blogging Tips, Twitter, Online Marketing Essentials, Social Media, Facebook, seo