Optimize 3.0 Inbound Marketing Blog

How to Set Up a Facebook Business Page | Using Facebook for Business

Posted by Doug Kirk  Nov 28, 2011 8:39:00 PM

As businesses become increasingly virtual it is more important than ever to use social media for a variety of marketing purposes. As the leader of the social media empire and arguably the number one form of getting information to mass quantities of people, using Facebook for business can have a great impact on the success of your marketing efforts, both through promotion and interaction with clients and customers. Facebook has so many capabilities that are compatible with websites, blogs, and even other forms of social media that it’s almost negligent to not take advantage of using Facebook for business purposes.

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Topics: Online Marketing Essentials, Social Media, Facebook

How To Use Twitter For Business | Twitter Business Account

Posted by Doug Kirk  Oct 25, 2011 11:25:00 AM

How to use twitter for business can be confusing.  Fully understanding the utility of the medium is difficult.  Twitter can be a confusing place with its own nuances and nomenclature such as "followers", # hashtag symbol and lists. Also, a majority of business owners still consider it a place for social interactions and “fun”, not fully realizing that it is a powerful inbound marketing tool. The following statistics show the ubiquity of social media, and the potential impact a twitter business account can have on traffic, leads, and inevitably, sales. Any meaningful inbound marketing needs to be closely tied to a strategy that embraces how to use twitter for business.  This outlet actively promotes content and engages with potential buyers in a dynamic manner.  

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Topics: inbound marketing, Twitter, Online Marketing Essentials, Social Media

What Is Landing Page | Landing Page Inspiration

Posted by Doug Kirk  Oct 6, 2011 2:49:00 PM

What is landing page?  Many people don’t know what this means.  Landing page is a term for where your site visitors convert.   Convert can mean many things, but in this context it’s a site visitor that passes along their contact information (name, email, telephone #, etc) in return for a piece of information (whitepaper, ebook, podcast, etc) or interaction with you (e.g. demo, webinar).  Landing pages are a critical component of online marketing and often get overlooked.    

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Topics: inbound marketing, Online Marketing Essentials, Website Redesign, Landing Pages

SEO Redesign Checklist | SEO For Your Business

Posted by Doug Kirk  Oct 3, 2011 5:00:00 PM

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Topics: inbound marketing, Online Marketing Essentials, Website Redesign, seo

How to Market Your Business Online

Posted by Doug Kirk  Aug 8, 2011 2:20:00 PM

The Internet has fundamentally transformed the way in which people locate, discover, share, shop, & connect. For a business owner, reaching consumers has transformed dramatically. A successful business needs to understand the best way to reach its customers online in order to expand.

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Topics: inbound marketing, Blogging Benefits, Online Marketing Essentials, seo