Inbound Marketing Alone Isn't Enough Anymore
For more than ten years, inbound has been the best way to go. Make blog posts, optimize them for search engines, and write content that draws people to your site. That worked well when people mostly used Google to look for answers.
But things are different now. People can get answers right away with AI-powered tools like ChatGPT, Perplexity, and Google's Search Generative Experience. They don't always have to go to your website anymore.
The answer is simple. Your content may still show up in search results, but traffic drops, form fills slow down, and inbound alone stops sending you the leads you need.
