Email marketing automation strategy is one of the most overlooked growth levers in modern B2B teams. It is also one of the most misunderstood.
On a recent episode of the Develop Yourself Podcast, I joined Mike Donnelly founder Seventh Sense and Boris Robles-Slyusar from Educative to talk about email, not as a tactic, but as a serious revenue driver.
The conversation reinforced what we see every day at Optimize 3.0 working with growth SMBs.
Email marketing does not fail because it is outdated. It fails because it is rarely operated as revenue infrastructure inside a CRM.
