Optimize 3.0 Inbound Marketing Blog

You ever open your HubSpot dashboard and just feel like it’s lying to you?

The numbers look fine. The pipeline’s "healthy." Deals are moving. Except… they’re not. Half of them are probably idle or stagnant with no recent activity, no owner follow-up, and {honestly) little chance of closing before the end of the quarter.

Here’s what I’ve learned: Sales reps don’t hate HubSpot, they hate what it represents. Admin. Clicks. Notes. Dropdowns. Another tool asking for their time instead of giving it back.

But we can fix that with a few strategic HubSpot pipeline optimization tactics.   

We’ve seen hundreds of pipelines and these basic automations work when you want a pipeline that runs efficiently.

If you’ve ever opened your HubSpot deals dashboard and felt overwhelmed, you’re not alone. Most pipelines fail because they’re built in ways that don’t match how sales actually works.

There are three big reasons pipelines break down. First, too many deal stages. Second, no closed lost reasons. Third, multiple pipelines that make reporting a nightmare. Fix these, and your sales team will actually use the pipeline you’ve built.

So—you're sitting in HubSpot.

Blank workflow. Cursor blinking like it’s judging you. The kind of digital silence that feels louder than it should.

You think: Okay. I’ve got a blog post. I’ll turn it into an email. Add a CTA. Toss in some “we help companies like yours” line. Done. Lead nurture, right?

Except… that’s exactly why most lead nurturing campaigns fail.

If you want better lead nurture content, don’t start with a blank page. Start with your sales team.

They already know what prospects care about. They hear the same questions, hesitations, and comparisons over and over again. The problem? That knowledge stays in their heads — and never makes it into your emails, blogs, or campaigns.

This post shows you how to fix that.

Ignoring search traffic can be extremely costly to your business.

Back in May 2018 HubSpot decided to do away with their keyword tool.  They did this for several reasons, some of them quite valid.  But by de-emphasizing such a core principle of SEO they managed to send the message to their clients that it’s no longer important.  Instead of doubling down on SEO tools they mostly ceded this side of their business to the likes of SEM Rush and Moz among others.

HubSpot is not an inexpensive investment. Depending on the level you choose, the inbound marketing platform can cost up to $2,400 a month (soon to be $3,200 for Enterprise). Those costs increase depending on the number of contacts you add to your portal. In addition, there's a mandatory onboarding training that costs $3,000. As these costs add up, you’ll have to ask yourself the logical question: is HubSpot worth the investment?

Here are some critical components that make up a successful inbound marketing:

Call to action buttons (CTAs) are a critical component of inbound marketing. My guess is that you if you're like me you look at a website and think “those are really cool, if only I knew Photoshop I could build that.”  I used to do that until I figured out a way to create great call to action buttons without using Photoshop.