Ignoring search traffic can be extremely costly to your business.
Back in May 2018 HubSpot decided to do away with their keyword tool. They did this for several reasons, some of them quite valid. But by de-emphasizing such a core principle of SEO they managed to send the message to their clients that it’s no longer important. Instead of doubling down on SEO tools they mostly ceded this side of their business to the likes of SEM Rush and Moz among others.
Topics: inbound marketing, HubSpot Tips, seo
HubSpot is not an inexpensive investment. Depending on the level you choose, the inbound marketing platform can cost up to $2,400 a month (soon to be $3,200 for Enterprise). Those costs increase depending on the number of contacts you add to your portal. In addition, there's a mandatory onboarding training that costs $3,000. As these costs add up, you’ll have to ask yourself the logical question: is HubSpot worth the investment?
Topics: hubspot, inbound marketing, content marketing, seo
Here are some critical components that make up a successful inbound marketing:
Topics: inbound marketing
Call to action buttons (CTAs) are a critical component of inbound marketing. My guess is that you if you're like me you look at a website and think “those are really cool, if only I knew Photoshop I could build that.” I used to do that until I figured out a way to create great call to action buttons without using Photoshop.
Topics: inbound marketing, Blogging Tips, HubSpot Tips
Have you ever contemplated what it would take to independently aggregate the most important elements of an inbound marketing campaign onto a Wordpress site? It’s likely that small to medium businesses do this research and come out with two fairly common objections to the Hubspot software solution:
“I can do all of this on Wordpress for free”
Or
“I’m not moving my site onto the Hubspot CMS”
Topics: hubspot, inbound marketing, CMS Marketing
From industry best practices and our own experience here at Optimize 3.0, there are six key components of a successful marketing campaign. We detailed those here to assist your ongoing inbound marketing plans:
1) Produce a compelling offer
Topics: inbound marketing, Blogging Benefits, Online Marketing Essentials
I’m often amazed at how many websites are even remotely optimized for search engine optimization (SEO). I see many. I wanted to share some ways for my readers here to grade their websites. First, below is a quick 10 point SEO self grader test:
Topics: inbound marketing, Online Marketing Essentials, seo
Inbound marketing is growing like a weed. Many B2B companies are catching on to the benefits. And from a pure conceptual standpoint there’s no better way to gain new visits and leads to your website. But from my vantage point, all is not necessarily well in inbound land as it relates to training and time commitment relative to success. Here’s what I often hear from companies:
Topics: hubspot, inbound marketing, Hubspot Training
