Optimize 3.0 Inbound Marketing Blog

From industry best practices and our own experience here at Optimize 3.0, there are six key components of a successful marketing campaign.  We detailed those here to assist your ongoing inbound marketing plans:

1) Produce a compelling offer

I’m often amazed at how many websites are even remotely optimized for search engine optimization (SEO).  I see many.  I wanted to share some ways for my readers here to grade their websites. First, below is a quick 10 point SEO self grader test:

Inbound marketing is growing like a weed.  Many B2B companies are catching on to the benefits.  And from a pure conceptual standpoint there’s no better way to gain new visits and leads to your website.  But from my vantage point, all is not necessarily well in inbound land as it relates to training and time commitment relative to success.  Here’s what I often hear from companies:  

Inbound Marketing boiled down to 10 steps:

Recently I came across this question in a fairly dramatic fashion.  A potential client was weighing a PPC and SEO proposal from a fairly reputable agency.  He was kind enough to share the proposal with me so I could have a look.  As I was reviewing this proposal I was taken aback by how it illuminates the differences between SEO and inbound marketing.  In fact, I was pretty shocked at some of the elements inside this SEO proposal.  Naturally, I had write this post!

What are inbound marketing services exactly and what do they cost? Inbound marketing is a broad undertaking that encompasses a range of activities.  When done correctly, in unison, it is perhaps the most effective means to drive new leads and sales to a website.  Actually implementing inbound marketing services goes well beyond simply buying automation marketing software.  Here’s why: The software only goes so far - be it Hubspot, Pardot, Maketo or any other platform.  Here's the disconnect - people often buy inbound marketing software without fully understanding the real effort required to fully benefit from the software investment. 

I came across this great NY Times article: Small Players Seek an Alternative to the Expense of Pay-Per-Click that details how inbound marketing works as a viable alternative to pay-per-click (PPC).  It also happens to feature none other than Tom Telford, the owner of Blue Creek Cabins who I featured in my post Hubspot Review: The Most Revealing Ever Pubslished.  Tom's story and the article is extremely informative and something small businesses should heed regarding the rising importance of inbound marketing as an effective digital marketing tactic.  In addition, there's an ironic twist: Google is directly helping out with Tom's success. 

I had the opportunity to appear on Blog Talk Radio today.  Everything Entrepreneur hosts teh weekly show and invited me to come on and discuss Optimize 3.0.  I used this opportunity describe inbound marketing and how we use that process on behalf of our clients.  I was the first one up so it comes up fast.  Have a listen:

Optimize 3.0 (http://www.optimize3point0.com) an Inbound Marketing Agency based in Larchmont, NY, is now a Gold Partner Tier Agency.  Only 5% of certified Hubspot partners hold such a distinction.  Optimize 3.0 has been a Hubspot partner since May 2011.