Optimize 3.0 Inbound Marketing Blog

What's the Difference Between SEO and Inbound Marketing

Posted by Doug Kirk  Feb 2, 2013 4:33:00 PM

Recently I came across this question in a fairly dramatic fashion.  A potential client was weighing a PPC and SEO proposal from a fairly reputable agency.  He was kind enough to share the proposal with me so I could have a look.  As I was reviewing this proposal I was taken aback by how it illuminates the differences between SEO and inbound marketing.  In fact, I was pretty shocked at some of the elements inside this SEO proposal.  Naturally, I had write this post!

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Topics: inbound marketing, Link Building, seo

Your Guide to Inbound Marketing Services and Pricing

Posted by Doug Kirk  Jan 21, 2013 10:15:00 AM

What are inbound marketing services exactly and what do they cost? Inbound marketing is a broad undertaking that encompasses a range of activities.  When done correctly, in unison, it is perhaps the most effective means to drive new leads and sales to a website.  Actually implementing inbound marketing services goes well beyond simply buying automation marketing software.  Here’s why: The software only goes so far - be it Hubspot, Pardot, Maketo or any other platform.  Here's the disconnect - people often buy inbound marketing software without fully understanding the real effort required to fully benefit from the software investment. 

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Topics: inbound marketing, Online Marketing Essentials, Landing Pages, seo

Inbound Marketing as an Alternative to PPC for Small Businesses

Posted by Doug Kirk  Oct 24, 2012 6:27:00 PM

I came across this great NY Times article: Small Players Seek an Alternative to the Expense of Pay-Per-Click that details how inbound marketing works as a viable alternative to pay-per-click (PPC).  It also happens to feature none other than Tom Telford, the owner of Blue Creek Cabins who I featured in my post Hubspot Review: The Most Revealing Ever Pubslished.  Tom's story and the article is extremely informative and something small businesses should heed regarding the rising importance of inbound marketing as an effective digital marketing tactic.  In addition, there's an ironic twist: Google is directly helping out with Tom's success. 

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Topics: hubspot, inbound marketing, Blogging Benefits, seo

Inbound Marketing Software Guide - Find the Right One for You

Posted by Doug Kirk  Oct 9, 2012 10:00:00 AM

Exactly what is inbound marketing and inbound marketing software .  Answering that can be a significant challenge.  However, once understood it will open remarkable online business possibilities. In this post and accompanying e-book and automated decision engine, I will explain the strategies that will assist you to put into action your inbound marketing resources. First, let’s examine several features of inbound marketing and what makes it such a powerful online marketing strategy.  After that I will discuss how inbound marketing software enables seamless execution of your inbound marketing plan.

Inbound Marketing is Educational & Helpful

Educational marketing supplies solutions to a question, need or concern that a potential client will often have. This is the marketing that's most useful when a potential customer is in research mode and seeking specific info to get nearer to a buying decision. How-to blog posts as well as step-by-step online videos, for instance, would certainly represent this sort of inbound marketing. The overall tone of this content material borders on the role of consulting and even customer support - and it is definitely not a sales message.

Inbound Marketing is Timely & Customized
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Topics: hubspot, inbound marketing, Online Marketing Essentials

Optimize 3.0 on Blog Talk Radio discussing Inbound Marketing

Posted by Doug Kirk  Sep 18, 2012 12:22:00 PM

I had the opportunity to appear on Blog Talk Radio today.  Everything Entrepreneur hosts teh weekly show and invited me to come on and discuss Optimize 3.0.  I used this opportunity describe inbound marketing and how we use that process on behalf of our clients.  I was the first one up so it comes up fast.  Have a listen:

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Topics: hubspot, inbound marketing, Inbound Marketing Software

Hubspot Gold Partner

Posted by Doug Kirk  Sep 17, 2012 10:00:00 AM

Optimize 3.0 (http://www.optimize3point0.com) an Inbound Marketing Agency based in Larchmont, NY, is now a Gold Partner Tier Agency.  Only 5% of certified Hubspot partners hold such a distinction.  Optimize 3.0 has been a Hubspot partner since May 2011.

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Topics: hubspot, inbound marketing

Internet Marketing Packages using Hubspot 3.0: A Review & Guide

Posted by Doug Kirk  Sep 4, 2012 2:20:00 PM

What comprises effective internet marketing packages?  The components available from Hubspot 3.0 enable the most important elements for an effective internet marketing package.  Once you’ve identified your marketing campaign topic, the process can be broken down into the following steps.   Each greatly assisted with Husbpot 3.0:

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Topics: hubspot, inbound marketing, Online Marketing Essentials, HubSpot Tips

Two Critical Elements For Successful Internet Marketing Optimization

Posted by Doug Kirk  Jun 12, 2012 12:36:00 PM

I wanted to share my 12 month efforts at Internet marketing optimization.  I became a Hubspot certified partner back in May 2011.  Soon after that I became a certified value added re-seller (Silver VAR).  Starting slowly I have built my Inbound Marketing business and website traffic by blogging.  Specifically, I focus on the concerns small to medium businesses have regarding Internet marketing optimization.  My blog posts are about SEO help such as link strategies and advice, Hubspot reviews with end-users and social media optimization techniques such as finding targeted Twitter followers.  When I blog I try to adhere to the principles of optimization and diligently incorporate metadata into my blog posts (Title tags, URLs, Alt Tags, etc).  I even delve into back linking techniques (be sure to check out www.DropMyLinks.com – a great resource for identifying SEO-friendly commenting blogs).   It was slow going at first, but today I have almost 70 terms in the top 3 of Google and 160 in the top 10.  I’ve saved over thousands of dollars in equivalent PPC ad spending.  Moreover, these organic results are far, far more effective.  Some of the keywords terms I rank highly for include “inbound marketing agency” and “inbound marketing consultant.”

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Topics: inbound marketing, Inbound Marketing Software, seo

Internet Marketing Help: Excellent Advice from a Small Business Owner

Posted by Doug Kirk  May 6, 2012 11:41:00 AM

I had a very successful blog post related to internet marketing help.  This was an interview with one of Hubspot’s top rated users.  I’ve wanted to follow up on that and recently came across the perfect opportunity:  Larry Berezin, EVP www.newyorkparkingtickets.com.  Larry came to Optimize 3.0 and downloaded a piece of content.  Like a good inbound marketer, I reached out and we quickly realized we are Hubspot users.  Larry’s one of the very first in fact.   Moreover, having grown up in NYC, Larry is something of a hero for the common man besieged by parking tickets in NYC. His site is the go-to resource if you’ve ever received a ticket here.  For anyone looking for internet marketing help, Larrry’s experience with Hubspot’s online marketing platform is telling.

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Topics: hubspot, inbound marketing, content marketing

Hubspot Competitors | Internet Marketing Systems 2016

Posted by Doug Kirk  Apr 2, 2012 4:39:00 PM

(Post updated March 2016) Curious about Hubspot competitors and how internet marketing systems compare?  What about Hubsot vs. Eloqua, Marketo and Pardot? What are the key differences between these internet marketing systems?  This comparison chart analyzes each across 10 key features including blogging, CMS, SEO, lead nurturing, price, ease of use and analytics.  Each feature is ranked (0 = Not at All to 4 = Awesome) for a best possible score of 40 points.  Quick summary points below:

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Topics: hubspot, inbound marketing, Hubspot Competitors