Optimize 3.0 Inbound Marketing Blog

What comprises effective internet marketing packages?  The components available from Hubspot 3.0 enable the most important elements for an effective internet marketing package.  Once you’ve identified your marketing campaign topic, the process can be broken down into the following steps.   Each greatly assisted with Husbpot 3.0:

I wanted to share my 12 month efforts at Internet marketing optimization.  I became a Hubspot certified partner back in May 2011.  Soon after that I became a certified value added re-seller (Silver VAR).  Starting slowly I have built my Inbound Marketing business and website traffic by blogging.  Specifically, I focus on the concerns small to medium businesses have regarding Internet marketing optimization.  My blog posts are about SEO help such as link strategies and advice, Hubspot reviews with end-users and social media optimization techniques such as finding targeted Twitter followers.  When I blog I try to adhere to the principles of optimization and diligently incorporate metadata into my blog posts (Title tags, URLs, Alt Tags, etc).  I even delve into back linking techniques (be sure to check out www.DropMyLinks.com – a great resource for identifying SEO-friendly commenting blogs).   It was slow going at first, but today I have almost 70 terms in the top 3 of Google and 160 in the top 10.  I’ve saved over thousands of dollars in equivalent PPC ad spending.  Moreover, these organic results are far, far more effective.  Some of the keywords terms I rank highly for include “inbound marketing agency” and “inbound marketing consultant.”

I had a very successful blog post related to internet marketing help.  This was an interview with one of Hubspot’s top rated users.  I’ve wanted to follow up on that and recently came across the perfect opportunity:  Larry Berezin, EVP www.newyorkparkingtickets.com.  Larry came to Optimize 3.0 and downloaded a piece of content.  Like a good inbound marketer, I reached out and we quickly realized we are Hubspot users.  Larry’s one of the very first in fact.   Moreover, having grown up in NYC, Larry is something of a hero for the common man besieged by parking tickets in NYC. His site is the go-to resource if you’ve ever received a ticket here.  For anyone looking for internet marketing help, Larrry’s experience with Hubspot’s online marketing platform is telling.

(Post updated March 2016) Curious about Hubspot competitors and how internet marketing systems compare?  What about Hubsot vs. Eloqua, Marketo and Pardot? What are the key differences between these internet marketing systems?  This comparison chart analyzes each across 10 key features including blogging, CMS, SEO, lead nurturing, price, ease of use and analytics.  Each feature is ranked (0 = Not at All to 4 = Awesome) for a best possible score of 40 points.  Quick summary points below:

What exactly are the differences of inbound vs outbound marketing?  Here’s an explanation that I trust will help your understanding and help improve your own marketing efforts.

During one of my periodic reviews of my full SEO traffic (this is a great source of material for a blog), something jumped out at me that relates to the darker side of Hubspot – Does it work?  Some terms in my SEO results include Hubspot Sucks, Hubspot Not for Me, Hubspot Bad, Hubspot Fail, Hubspot Negative Reviews, Hubspot Overrated, Hubspot any good and Hubspot Termination.   Some choice stuff and this generates traffic for me.  Interesting.  This can’t be a complete surprise since there are undoubtedly people who feel that way about Apple.  But I’d like to use this as a jumping off point to shine a light on Hubspot and give the #1 reason Hubspot doesn’t work. 

 Recently, someone asked me what is inbound marketing?  I recognize there are quite a few definitions  and Hubspot put together this great video.   But I have a particular answer for “what is inbound marketing software”, that differs from simply explaining it relative to old-school outbound tactics (e.g. intrusive TV and newspaper ads).  This definition can best be described as inbound marketing in practice.  That is, how is the software actually applied from beginning to end.  It certainly helps to do this if you have inbound marketing software that integrates the various components.  Here’s Optimize 3.0’s definition of what is inbound marketing:

How to use twitter for business can be confusing.  Fully understanding the utility of the medium is difficult.  Twitter can be a confusing place with its own nuances and nomenclature such as "followers", # hashtag symbol and lists. Also, a majority of business owners still consider it a place for social interactions and “fun”, not fully realizing that it is a powerful inbound marketing tool. The following statistics show the ubiquity of social media, and the potential impact a twitter business account can have on traffic, leads, and inevitably, sales. Any meaningful inbound marketing needs to be closely tied to a strategy that embraces how to use twitter for business.  This outlet actively promotes content and engages with potential buyers in a dynamic manner.  

What is landing page?  Many people don’t know what this means.  Landing page is a term for where your site visitors convert.   Convert can mean many things, but in this context it’s a site visitor that passes along their contact information (name, email, telephone #, etc) in return for a piece of information (whitepaper, ebook, podcast, etc) or interaction with you (e.g. demo, webinar).  Landing pages are a critical component of online marketing and often get overlooked.