So—you're sitting in HubSpot.
Blank workflow. Cursor blinking like it’s judging you. The kind of digital silence that feels louder than it should.
You think: Okay. I’ve got a blog post. I’ll turn it into an email. Add a CTA. Toss in some “we help companies like yours” line. Done. Lead nurture, right?
Except… that’s exactly why most lead nurturing campaigns fail.
Topics: inbound marketing, content marketing, lead nurture
If you want better lead nurture content, don’t start with a blank page. Start with your sales team.
They already know what prospects care about. They hear the same questions, hesitations, and comparisons over and over again. The problem? That knowledge stays in their heads — and never makes it into your emails, blogs, or campaigns.
This post shows you how to fix that.
Topics: inbound marketing, content marketing, lead nurture
