When TED.com came to Optimize 3.0, their ask was simple but urgent:
“We need to boost awareness and registrations for our new event, TEDNext.”
Despite TED’s iconic brand, TEDNext was a newer initiative and overall awareness was low. Their internal marketing team had already run traditional campaigns, but performance was underwhelming. Registrations were slow. And many prospects had started but never completed the registration process.
With a goal of just 2 new registrations, TED was looking for a focused, data-driven event registration strategy.
We helped them 5X that goal with 10 net new signups and built a scalable B2B demand generation strategy they could repeat.
