Optimize 3.0 Inbound Marketing Blog

Recently I came across this question in a fairly dramatic fashion.  A potential client was weighing a PPC and SEO proposal from a fairly reputable agency.  He was kind enough to share the proposal with me so I could have a look.  As I was reviewing this proposal I was taken aback by how it illuminates the differences between SEO and inbound marketing.  In fact, I was pretty shocked at some of the elements inside this SEO proposal.  Naturally, I had write this post!

I recognize there are a range of link strategies, but during the Hubspot User Group Summit last week I came across an amazingly simple and effective way to garner high quality links.  Much thanks to Andy Pitre for this.  I’ve seen a bunch of link strategies, but this is so easy and made so much sense I wanted to share (and add a little tweak).  Mind you, there’s work involved and it will take time, but if there’s that one or two magic keywords you really need this may be the answer.  Here’s a step by step guide:

With any inbound marketing campaign, generating high quality links to either your website or blog should be considered a priority to a buildlink campaign. The problem is balancing high quality links with quantity. Successful buildlink strategies not only improves your search engine rankings but also independently generates more traffic. Here are a 3 simple ways you can take more control over your buildlink campaigns. Keep in mind that great content is essential to maximize these strategies.