Optimize 3.0 Inbound Marketing Blog

Inbound Marketing Agency Optimize 3.0 Becomes Diamond HubSpot Partner

Posted by Doug Kirk  Jan 11, 2019 11:22:55 AM

Optimize 3.0 announces that it is now a HubSpot as a Diamond Certified Agency Partner. HubSpot, a leading CRM, marketing, sales, and customer experience platform, works hand-in-hand with Agency Partners to grow their businesses through inbound software, services, and support.

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Topics: hubspot, Inbound Marketing Software, Topic Cluster

Optimize 3.0 Reaches Hubspot Platinum Partner Status

Posted by Doug Kirk  Dec 15, 2015 3:47:03 PM

Optimize 3.0 an Inbound Marketing Agency located in Mamaroneck, NY has reached Hubspot Platinum Partner Level status.  Less than 5% of the agencies that partner with Hubspot hold such distinction.  Specializing in complex inbound marketing development and management for technology products and services, Optimize 3.0 has been a Hubspot partner since May 2011. 

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Topics: hubspot, Inbound Marketing Software

5 Questions To Ask A Marketing Automation Company

Posted by Doug Kirk  Feb 9, 2015 10:30:00 AM

Sales of marketing automation software have exploded over the last several years.  In addition, there are many new players in the market – almost 20 different providers.  Yet, if you’re looking to purchase marketing automation, knowing how they differ is important.  To help you, we’ve created the Marketing Automation Comparison Chart.  If you have narrowed your choices to just a few, you may be asking how can I evaluate each of these to determine which is best?

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Topics: Inbound Marketing Software, Hubspot Competitors

Optimize 3.0 on Blog Talk Radio discussing Inbound Marketing

Posted by Doug Kirk  Sep 18, 2012 12:22:00 PM

I had the opportunity to appear on Blog Talk Radio today.  Everything Entrepreneur hosts teh weekly show and invited me to come on and discuss Optimize 3.0.  I used this opportunity describe inbound marketing and how we use that process on behalf of our clients.  I was the first one up so it comes up fast.  Have a listen:

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Topics: hubspot, inbound marketing, Inbound Marketing Software

Two Critical Elements For Successful Internet Marketing Optimization

Posted by Doug Kirk  Jun 12, 2012 12:36:00 PM

I wanted to share my 12 month efforts at Internet marketing optimization.  I became a Hubspot certified partner back in May 2011.  Soon after that I became a certified value added re-seller (Silver VAR).  Starting slowly I have built my Inbound Marketing business and website traffic by blogging.  Specifically, I focus on the concerns small to medium businesses have regarding Internet marketing optimization.  My blog posts are about SEO help such as link strategies and advice, Hubspot reviews with end-users and social media optimization techniques such as finding targeted Twitter followers.  When I blog I try to adhere to the principles of optimization and diligently incorporate metadata into my blog posts (Title tags, URLs, Alt Tags, etc).  I even delve into back linking techniques (be sure to check out www.DropMyLinks.com – a great resource for identifying SEO-friendly commenting blogs).   It was slow going at first, but today I have almost 70 terms in the top 3 of Google and 160 in the top 10.  I’ve saved over thousands of dollars in equivalent PPC ad spending.  Moreover, these organic results are far, far more effective.  Some of the keywords terms I rank highly for include “inbound marketing agency” and “inbound marketing consultant.”

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Topics: inbound marketing, Inbound Marketing Software, seo

Marketing Automation Software Reviews

Posted by Doug Kirk  Apr 20, 2012 6:10:00 PM

There are many choices for marketing automation software.   But not all are created equal.  In order to make the right marketing automation comparison you need to first establish your site’s objectives.  The biggest decision is what do you want to accomplish?  When it comes to marketing automation software reviews and vendors it boils down whether you want to attract new clients vs. nurturing existing leads.  This is where the big divide exists in marketing automation software.  If you’re looking for more site visits then focus on a automation software that provides the best tools to acquire new leads.  However, if you’ve got tons of traffic and have many, many leads you may want to consider a marketing automation vendor that specializes in lead nurturing.    

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Topics: hubspot, Inbound Marketing Software, Hubspot Competitors