Optimize 3.0 Inbound Marketing Blog

Optimize 3.0 on Blog Talk Radio discussing Inbound Marketing

Posted by Doug Kirk  Sep 18, 2012 12:22:00 PM

I had the opportunity to appear on Blog Talk Radio today.  Everything Entrepreneur hosts teh weekly show and invited me to come on and discuss Optimize 3.0.  I used this opportunity describe inbound marketing and how we use that process on behalf of our clients.  I was the first one up so it comes up fast.  Have a listen:

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Topics: hubspot, inbound marketing, Inbound Marketing Software

Hubspot Gold Partner

Posted by Doug Kirk  Sep 17, 2012 10:00:00 AM

Optimize 3.0 (http://www.optimize3point0.com) an Inbound Marketing Agency based in Larchmont, NY, is now a Gold Partner Tier Agency.  Only 5% of certified Hubspot partners hold such a distinction.  Optimize 3.0 has been a Hubspot partner since May 2011.

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Topics: hubspot, inbound marketing

Internet Marketing Packages using Hubspot 3.0: A Review & Guide

Posted by Doug Kirk  Sep 4, 2012 2:20:00 PM

What comprises effective internet marketing packages?  The components available from Hubspot 3.0 enable the most important elements for an effective internet marketing package.  Once you’ve identified your marketing campaign topic, the process can be broken down into the following steps.   Each greatly assisted with Husbpot 3.0:

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Topics: hubspot, inbound marketing, Online Marketing Essentials, HubSpot Tips

Internet Marketing Help: Excellent Advice from a Small Business Owner

Posted by Doug Kirk  May 6, 2012 11:41:00 AM

I had a very successful blog post related to internet marketing help.  This was an interview with one of Hubspot’s top rated users.  I’ve wanted to follow up on that and recently came across the perfect opportunity:  Larry Berezin, EVP www.newyorkparkingtickets.com.  Larry came to Optimize 3.0 and downloaded a piece of content.  Like a good inbound marketer, I reached out and we quickly realized we are Hubspot users.  Larry’s one of the very first in fact.   Moreover, having grown up in NYC, Larry is something of a hero for the common man besieged by parking tickets in NYC. His site is the go-to resource if you’ve ever received a ticket here.  For anyone looking for internet marketing help, Larrry’s experience with Hubspot’s online marketing platform is telling.

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Topics: hubspot, inbound marketing, content marketing

Marketing Automation Software Reviews

Posted by Doug Kirk  Apr 20, 2012 6:10:00 PM

There are many choices for marketing automation software.   But not all are created equal.  In order to make the right marketing automation comparison you need to first establish your site’s objectives.  The biggest decision is what do you want to accomplish?  When it comes to marketing automation software reviews and vendors it boils down whether you want to attract new clients vs. nurturing existing leads.  This is where the big divide exists in marketing automation software.  If you’re looking for more site visits then focus on a automation software that provides the best tools to acquire new leads.  However, if you’ve got tons of traffic and have many, many leads you may want to consider a marketing automation vendor that specializes in lead nurturing.    

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Topics: hubspot, Inbound Marketing Software, Hubspot Competitors

Hubspot Competitors | Internet Marketing Systems 2016

Posted by Doug Kirk  Apr 2, 2012 4:39:00 PM

(Post updated March 2016) Curious about Hubspot competitors and how internet marketing systems compare?  What about Hubsot vs. Eloqua, Marketo and Pardot? What are the key differences between these internet marketing systems?  This comparison chart analyzes each across 10 key features including blogging, CMS, SEO, lead nurturing, price, ease of use and analytics.  Each feature is ranked (0 = Not at All to 4 = Awesome) for a best possible score of 40 points.  Quick summary points below:

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Topics: hubspot, inbound marketing, Hubspot Competitors

Inbound vs Outbound Marketing

Posted by Doug Kirk  Mar 24, 2012 1:10:00 PM

What exactly are the differences of inbound vs outbound marketing?  Here’s an explanation that I trust will help your understanding and help improve your own marketing efforts.

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Topics: hubspot, inbound marketing, Online Marketing Essentials

#1 Reason Why Hubspot Doesn’t Work | Hubspot Fails| Hubspot good?

Posted by Doug Kirk  Jan 26, 2012 9:55:00 AM

During one of my periodic reviews of my full SEO traffic (this is a great source of material for a blog), something jumped out at me that relates to the darker side of Hubspot – Does it work?  Some terms in my SEO results include Hubspot Sucks, Hubspot Not for Me, Hubspot Bad, Hubspot Fail, Hubspot Negative Reviews, Hubspot Overrated, Hubspot any good and Hubspot Termination.   Some choice stuff and this generates traffic for me.  Interesting.  This can’t be a complete surprise since there are undoubtedly people who feel that way about Apple.  But I’d like to use this as a jumping off point to shine a light on Hubspot and give the #1 reason Hubspot doesn’t work. 

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Topics: hubspot, inbound marketing, content marketing

What is Inbound Marketing Software?

Posted by Doug Kirk  Nov 13, 2011 9:23:00 PM

 Recently, someone asked me what is inbound marketing?  I recognize there are quite a few definitions  and Hubspot put together this great video.   But I have a particular answer for “what is inbound marketing software”, that differs from simply explaining it relative to old-school outbound tactics (e.g. intrusive TV and newspaper ads).  This definition can best be described as inbound marketing in practice.  That is, how is the software actually applied from beginning to end.  It certainly helps to do this if you have inbound marketing software that integrates the various components.  Here’s Optimize 3.0’s definition of what is inbound marketing:

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Topics: hubspot, inbound marketing, Blogging Benefits, Social Media

Link Strategies for High Quality Links

Posted by Doug Kirk  Sep 20, 2011 2:33:00 PM

I recognize there are a range of link strategies, but during the Hubspot User Group Summit last week I came across an amazingly simple and effective way to garner high quality links.  Much thanks to Andy Pitre for this.  I’ve seen a bunch of link strategies, but this is so easy and made so much sense I wanted to share (and add a little tweak).  Mind you, there’s work involved and it will take time, but if there’s that one or two magic keywords you really need this may be the answer.  Here’s a step by step guide:

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Topics: hubspot, Link Building, seo