Inbound Marketing Blog | Online Marketing Strategies

Link Strategies for High Quality Links

Posted by Doug Kirk Sep 20, 2011 2:33:00 PM

I recognize there are a range of link strategies, but during the Hubspot User Group Summit last week I came across an amazingly simple and effective way to garner high quality links. Much thanks to Andy Pitre for this. I’ve seen a bunch of link strategies, but this is so easy and made so much sense I wanted to share (and add a little tweak). Mind you, there’s work involved and it will take time, but if there’s that one or two magic keywords you really need this may be the answer. Here’s a step by step guide:

Topics: hubspot, Link Building, seo

What is Hubspot? A Peak Under the Kimono

Posted by Doug Kirk Aug 15, 2011 2:17:00 PM

Exactly what is Hubspot? Well, by way of a real world example I’m going to shed some light on what it is and how it can help your business. Starting from keyword research, to blogging, to lead generation, to sales conversion here’s a step by step example of how I earned a client using Hubspot together with inbound marketing principles.

Topics: hubspot, inbound marketing, Blogging Benefits, seo

CMS Marketing | How Your CMS can improve your online marketing

Posted by Doug Kirk Jul 18, 2011 9:53:00 AM

Over the course of my career I’ve worked with a number of content management systems (CMS). From Joomla to Drupal to custom solutions. Here’s the hard truth: They’re not built for true CMS marketing. It’s not that they don’t really work, they did a bit. But they fail at a far more basic level: You need a developer to get them to function. Despite every attempt to get these platforms to be user-friendly, they are not. You’re constantly in need tech help for everything from buttons to updating the database. For a site owner who needs access to his/her site, you can’t be held hostage by a developer. I’ve seen this too often.