Optimize 3.0 Inbound Marketing Blog

What is Hubspot? A Peak Under the Kimono

Posted by Doug Kirk  Aug 15, 2011 2:17:00 PM

Exactly what is Hubspot?  Well, by way of a real world example I’m going to shed some light on what it is and how it can help your business.  Starting from keyword research, to blogging, to lead generation, to sales conversion here’s a step by step example of how I earned a client using Hubspot together with inbound marketing principles. 

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Topics: hubspot, inbound marketing, Blogging Benefits, seo

CMS Marketing | How Your CMS can improve your online marketing

Posted by Doug Kirk  Jul 18, 2011 9:53:00 AM

Over the course of my career I’ve worked with a number of content management systems (CMS).  From Joomla to Drupal to custom solutions.  Here’s the hard truth: They’re not built for true CMS marketing.   It’s not that they don’t really work, they did a bit.  But they fail at a far more basic level:  You need a developer to get them to function.  Despite every attempt to get these platforms to be user-friendly, they are not.  You’re constantly in need tech help for everything from buttons to updating the database.  For a site owner who needs access to his/her site, you can’t be held hostage by a developer.  I’ve seen this too often.    

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Topics: hubspot, Blogging Benefits, CMS Marketing, seo

Hubspot Review: The Most Revealing Ever Published

Posted by Doug Kirk  Jul 12, 2011 4:50:00 PM

Interview with Tom Telford, Vacation Property Manager for the premier destination Helen Ga Cabin Rentals. 

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Topics: hubspot, inbound marketing, Blogging Benefits, HubSpot Tips, seo

Optimize 3.0 Earns Certified Hubspot Partner and Honors Distinction

Posted by Doug Kirk  Jun 16, 2011 2:32:00 PM

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Topics: hubspot, inbound marketing, seo