Inbound Blueprint Questionnaire

Introduction

Blueprint_content_sales_process.jpgWelcome to the questionnaire for the Inbound Marketing Blueprint. If you've made it to this page, it's because you are taking the first step towards having a full content marketing strategy developed for you. This strategy will include a large amount of incredibly valuable educational information, content ideas, scope of work, and more. However, it requires is an upfront time investment in the form of completing this questionnaire.

With this in mind, please pay careful attention to all sections of the questionnaire. Each section has an introduction and tips for answering the questions, including good and bad examples of answers. Stop and think about your answers, pull in other team members, and seriously consider incorporating an experienced member of the sales team during this process.

The survey is going to ask questions about a variety of topics, including those below:

  • Ideal Customers
  • Problems your prospects face that lead them to you
  • Questions asked during the sales process
  • Pushbacks that your sales team get prior to making a sale

This survey should take close to two hours to complete, but it's worth every second. Your input here is invaluable to the process; and the more time and effort you put in here, the better the strategy will be.

Note: If you want to leave the form and submit your work up to that point just submit the form and return to this page and your information will be here as you left it.