Welcome to the Webinar Blueprint Strategy

We want to ensure that your webinar helps you engage with your target audience in a meaningful way, and elicits them to take the next step in your buying process. The following questionnaire will help you dig deep into your target buyer, and articulate the key challenges, goals and potential solutions they may find during their search. The more time you spend thinking about the below questions around these topics, the better your webinar content will be!  

Once completed, we will build out your complete webinar strategy. This includes webinar content, promoting your webinar, leveraging your content post-webinar and engaging with the best leads.  

The below infographic will help guide your webinar content to match the corresponding stage of the buying funnel. For example, if the goal of your webinar is to drive marketing qualified leads (MQLs), you would run a middle of funnel webinar on your target audience's challenges.  

 

 

We included a real-life example from Hootsuite, a social relationship platform that enables companies to manage their social media programs across multiple social networks from one integrated dashboard. Please use their example responses as guidance when thinking about your own product or service, and the target audience.