Optimize 3.0 Inbound Marketing Blog

Inbound Marketing Software Comparison 2015

Posted by Doug Kirk  Jan 14, 2015 4:50:17 PM

As a follow up to one of our most popular blog posts ever about Hubspot Competitors we felt compelled to provide an update to our popular inbound marketing software comparison chart.  Much has happened since that blog back in 2013.  Hubspot and Marketo have gone public and Pardot and Eloqua have each been purchased by Salesforce and Oracle respectively.  There has been an explosion in the use of this software.  So much so, they've even come up with a term called "marketing automation stack."  This is the array of software a website uses to market their goods and services. 

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Get More from Marketing Automation

Posted by Doug Kirk  Dec 29, 2014 10:00:00 AM

Here are two interesting yet somewhat contradictory statistics about marketing automation adoption and usage:

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Topics: Online Marketing Essentials, HubSpot Tips, Hubspot Training

Call to Action Buttons

Posted by Doug Kirk  Dec 18, 2014 11:00:00 AM

Call to action buttons (CTAs) are a critical component of inbound marketing. My guess is that you if you're like me you look at a website and think “those are really cool, if only I knew Photoshop I could build that.”  I used to do that until I figured out a way to create great call to action buttons without using Photoshop.

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Topics: inbound marketing, Blogging Tips, HubSpot Tips

10 Powerful Inbound Marketing Charts

Posted by Doug Kirk  Dec 16, 2014 11:00:00 AM

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Topics: hubspot, inbound marketing, Online Marketing Essentials

What is Funnel Marketing

Posted by Doug Kirk  Dec 10, 2014 9:50:16 AM

Here’s a question I hear frequently: “what is funnel marketing?” and how does it relate to inbound marketing.

If you’ve been trying to get your head around funnel marketing, I want to help solve this little marketing mystery. In doing so, provide a clear and simple example of the funnel marketing. Moreover, explain that if used properly a sales funnel will unlock the unique powers of inbound marketing automation.

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Topics: HubSpot Tips, content marketing, marketing

Wordpress Alternatives For Small to Medium Businesses

Posted by Doug Kirk  May 20, 2013 5:33:00 PM

Have you ever contemplated what it would take to independently aggregate the most important elements of an inbound marketing campaign onto a Wordpress site?   It’s likely that small to medium businesses do this research and come out with two fairly common objections to the Hubspot software solution:

“I can do all of this on Wordpress for free”

Or

“I’m not moving my site onto the Hubspot CMS”

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Topics: hubspot, inbound marketing, CMS Marketing

Inbound Marketing Plan | The Essential Roadmap

Posted by Doug Kirk  Apr 22, 2013 11:07:00 AM

From industry best practices and our own experience here at Optimize 3.0, there are six key components of a successful marketing campaign.  We detailed those here to assist your ongoing inbound marketing plans:

1) Produce a compelling offer

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Topics: inbound marketing, Blogging Benefits, Online Marketing Essentials

SEO Grader

Posted by Doug Kirk  Apr 16, 2013 3:15:00 PM

I’m often amazed at how many websites are even remotely optimized for search engine optimization (SEO).  I see many.  I wanted to share some ways for my readers here to grade their websites. First, below is a quick 10 point SEO self grader test:

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Topics: inbound marketing, Online Marketing Essentials, seo

Is Hubspot training enough?

Posted by Doug Kirk  Mar 21, 2013 1:52:00 PM

Inbound marketing is growing like a weed.  Many B2B companies are catching on to the benefits.  And from a pure conceptual standpoint there’s no better way to gain new visits and leads to your website.  But from my vantage point, all is not necessarily well in inbound land as it relates to training and time commitment relative to success.  Here’s what I often hear from companies:  

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Topics: hubspot, inbound marketing, Hubspot Training

10 Point Inbound Marketing Manifesto

Posted by Doug Kirk  Feb 8, 2013 8:10:00 AM

Inbound Marketing boiled down to 10 steps:

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Topics: hubspot, inbound marketing, seo

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