Optimize 3.0 Inbound Marketing Blog

Optimize 3.0 Reaches Hubspot Platinum Partner Status

Posted by Doug Kirk  Dec 15, 2015 3:47:03 PM

Optimize 3.0 an Inbound Marketing Agency located in Mamaroneck, NY has reached Hubspot Platinum Partner Level status.  Less than 5% of the agencies that partner with Hubspot hold such distinction.  Specializing in complex inbound marketing development and management for technology products and services, Optimize 3.0 has been a Hubspot partner since May 2011. 

Read More

Topics: hubspot, Inbound Marketing Software

Content Recommendation Platform & Marketing Automation

Posted by Doug Kirk  May 11, 2015 5:06:44 PM

Here’s a question I get quite a bit:  How can I engage with my anonymous site visits?

Read More

Topics: content marketing

Marketing Automation Health Check

Posted by Doug Kirk  May 7, 2015 4:08:00 PM

We are often asked to evaluate websites, particularly sites using marketing automation, particularly Hubspot.  Over time, we’ve gotten fairly good at determining if a site is getting most from their Hubspot investment.  Granted, we recognize that it’s not easy for everyone to know all of the ins and outs of the software -- especially when they are constantly adding and updating features.  But every "check up" starts by looking at to see if it has a full inbound strategy in place. 

Read More

7 Signs Your Inbound Marketing Resembles the Titanic

Posted by Doug Kirk  Mar 17, 2015 10:00:00 AM

Here are some critical components that make up a successful inbound marketing:

Read More

Topics: inbound marketing

Inbound Marketing & Hubspot ROI

Posted by Doug Kirk  Mar 10, 2015 4:14:00 PM

In the five years of running an inbound marketing agency, I’ve been afforded a close up view of what works and what doesn’t.  At this point, I’m prepared to answer the tough question often posed to me in one of the following forms:

Read More

Topics: Blogging Benefits

5 Questions To Ask A Marketing Automation Company

Posted by Doug Kirk  Feb 9, 2015 10:30:00 AM

Sales of marketing automation software have exploded over the last several years.  In addition, there are many new players in the market – almost 20 different providers.  Yet, if you’re looking to purchase marketing automation, knowing how they differ is important.  To help you, we’ve created the Marketing Automation Comparison Chart.  If you have narrowed your choices to just a few, you may be asking how can I evaluate each of these to determine which is best?

Read More

Topics: Inbound Marketing Software, Hubspot Competitors

Inbound Marketing Software Comparison 2016

Posted by Doug Kirk  Jan 14, 2015 4:50:00 PM

As a follow up to one of our most popular blog posts ever about Hubspot Competitors we felt compelled to provide an update to our popular inbound marketing software comparison chart.  Much has happened since that blog back in 2013.  Hubspot and Marketo have gone public and Pardot and Eloqua have each been purchased by Salesforce and Oracle respectively.  There has been an explosion in the use of this software.  So much so, they've even come up with a term called "marketing automation stack."  This is the array of software a website uses to market their goods and services. 

Read More

Get More from Marketing Automation

Posted by Doug Kirk  Dec 29, 2014 10:00:00 AM

Here are two interesting yet somewhat contradictory statistics about marketing automation adoption and usage:

Read More

Topics: Online Marketing Essentials, HubSpot Tips, Hubspot Training

Call to Action Buttons

Posted by Doug Kirk  Dec 18, 2014 11:00:00 AM

Call to action buttons (CTAs) are a critical component of inbound marketing. My guess is that you if you're like me you look at a website and think “those are really cool, if only I knew Photoshop I could build that.”  I used to do that until I figured out a way to create great call to action buttons without using Photoshop.

Read More

Topics: inbound marketing, Blogging Tips, HubSpot Tips

10 Powerful Inbound Marketing Charts

Posted by Doug Kirk  Dec 16, 2014 11:00:00 AM

Read More

Topics: hubspot, inbound marketing, Online Marketing Essentials

hubspot platinum partner

About This Blog

Optimize 3.0's blog is your source for helpful inbound marketing tips and advice.  Be sure to subscribe to stay up to date with the latest posts.

Subscribe to Email Updates