Optimize 3.0 Inbound Marketing Blog

Wordpress Alternatives For Small to Medium Businesses

Posted by Doug Kirk  May 20, 2013 5:33:00 PM

Have you ever contemplated what it would take to independently aggregate the most important elements of an inbound marketing campaign onto a Wordpress site?   It’s likely that small to medium businesses do this research and come out with two fairly common objections to the Hubspot software solution:

“I can do all of this on Wordpress for free”

Or

“I’m not moving my site onto the Hubspot CMS”

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Topics: hubspot, inbound marketing, CMS Marketing

Inbound Marketing Plan | The Essential Roadmap

Posted by Doug Kirk  Apr 22, 2013 11:07:00 AM

From industry best practices and our own experience here at Optimize 3.0, there are six key components of a successful marketing campaign.  We detailed those here to assist your ongoing inbound marketing plans:

1) Produce a compelling offer

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Topics: inbound marketing, Blogging Benefits, Online Marketing Essentials

SEO Grader

Posted by Doug Kirk  Apr 16, 2013 3:15:00 PM

I’m often amazed at how many websites are even remotely optimized for search engine optimization (SEO).  I see many.  I wanted to share some ways for my readers here to grade their websites. First, below is a quick 10 point SEO self grader test:

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Topics: inbound marketing, Online Marketing Essentials, seo

Is Hubspot training enough?

Posted by Doug Kirk  Mar 21, 2013 1:52:00 PM

Inbound marketing is growing like a weed.  Many B2B companies are catching on to the benefits.  And from a pure conceptual standpoint there’s no better way to gain new visits and leads to your website.  But from my vantage point, all is not necessarily well in inbound land as it relates to training and time commitment relative to success.  Here’s what I often hear from companies:  

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Topics: hubspot, inbound marketing, Hubspot Training

10 Point Inbound Marketing Manifesto

Posted by Doug Kirk  Feb 8, 2013 8:10:00 AM

Inbound Marketing boiled down to 10 steps:

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Topics: hubspot, inbound marketing, seo

What's the Difference Between SEO and Inbound Marketing

Posted by Doug Kirk  Feb 2, 2013 4:33:00 PM

Recently I came across this question in a fairly dramatic fashion.  A potential client was weighing a PPC and SEO proposal from a fairly reputable agency.  He was kind enough to share the proposal with me so I could have a look.  As I was reviewing this proposal I was taken aback by how it illuminates the differences between SEO and inbound marketing.  In fact, I was pretty shocked at some of the elements inside this SEO proposal.  Naturally, I had write this post!

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Topics: inbound marketing, Link Building, seo

Your Guide to Inbound Marketing Services and Pricing

Posted by Doug Kirk  Jan 21, 2013 10:15:00 AM

What are inbound marketing services exactly and what do they cost? Inbound marketing is a broad undertaking that encompasses a range of activities.  When done correctly, in unison, it is perhaps the most effective means to drive new leads and sales to a website.  Actually implementing inbound marketing services goes well beyond simply buying automation marketing software.  Here’s why: The software only goes so far - be it Hubspot, Pardot, Maketo or any other platform.  Here's the disconnect - people often buy inbound marketing software without fully understanding the real effort required to fully benefit from the software investment. 

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Topics: inbound marketing, Online Marketing Essentials, Landing Pages, seo

Get More Twitter Followers | Best Twitter Software 2013

Posted by Doug Kirk  Dec 30, 2012 9:23:00 PM

It's the holiday season and I wanted to share one of my secrets with my readers.  When I started using Twitter I had practically no idea how to find get more Twitter followers.  I had about 100 measly followers I managed to cobble together.  Twitter was this vast communication beast.  How could I possibly find the right followers?  How could I get them to follow me?  What would I Tweet?  It seemed everyone else was in on this enormous secret and I was on the outside with my face pressed against the glass!

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Topics: Blogging Tips, Twitter, Online Marketing Essentials

Marketing Automation Software | Find the Best Fit for Your Website

Posted by Doug Kirk  Nov 19, 2012 11:30:00 AM

As a direct result of the success of the Optimize 3.0 Hubspot Competitor Chart, we've built the Automated Marketing Solutions Decision Engine.  This interactive tool helps you determine the best marketing automation software for your website.  There are many options out there, yet until now there hasen't been an easy way to compare the differences between Hubspot, Marketo, Pardot and Eloqua based on your company's particular needs.  

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Topics: hubspot, Hubspot Competitors, Pardot, Marketo, Eloqua

Inbound Marketing as an Alternative to PPC for Small Businesses

Posted by Doug Kirk  Oct 24, 2012 6:27:00 PM

I came across this great NY Times article: Small Players Seek an Alternative to the Expense of Pay-Per-Click that details how inbound marketing works as a viable alternative to pay-per-click (PPC).  It also happens to feature none other than Tom Telford, the owner of Blue Creek Cabins who I featured in my post Hubspot Review: The Most Revealing Ever Pubslished.  Tom's story and the article is extremely informative and something small businesses should heed regarding the rising importance of inbound marketing as an effective digital marketing tactic.  In addition, there's an ironic twist: Google is directly helping out with Tom's success. 

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Topics: hubspot, inbound marketing, Blogging Benefits, seo

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