Optimize 3.0 Inbound Marketing Blog

Inbound Marketing boiled down to 10 steps:

Recently I came across this question in a fairly dramatic fashion.  A potential client was weighing a PPC and SEO proposal from a fairly reputable agency.  He was kind enough to share the proposal with me so I could have a look.  As I was reviewing this proposal I was taken aback by how it illuminates the differences between SEO and inbound marketing.  In fact, I was pretty shocked at some of the elements inside this SEO proposal.  Naturally, I had write this post!

What are inbound marketing services exactly and what do they cost? Inbound marketing is a broad undertaking that encompasses a range of activities.  When done correctly, in unison, it is perhaps the most effective means to drive new leads and sales to a website.  Actually implementing inbound marketing services goes well beyond simply buying automation marketing software.  Here’s why: The software only goes so far - be it Hubspot, Pardot, Maketo or any other platform.  Here's the disconnect - people often buy inbound marketing software without fully understanding the real effort required to fully benefit from the software investment. 

It's the holiday season and I wanted to share one of my secrets with my readers.  When I started using Twitter I had practically no idea how to find get more Twitter followers.  I had about 100 measly followers I managed to cobble together.  Twitter was this vast communication beast.  How could I possibly find the right followers?  How could I get them to follow me?  What would I Tweet?  It seemed everyone else was in on this enormous secret and I was on the outside with my face pressed against the glass!

As a direct result of the success of the Optimize 3.0 Hubspot Competitor Chart, we've built the Automated Marketing Solutions Decision Engine.  This interactive tool helps you determine the best marketing automation software for your website.  There are many options out there, yet until now there hasen't been an easy way to compare the differences between Hubspot, Marketo, Pardot and Eloqua based on your company's particular needs.  

I came across this great NY Times article: Small Players Seek an Alternative to the Expense of Pay-Per-Click that details how inbound marketing works as a viable alternative to pay-per-click (PPC).  It also happens to feature none other than Tom Telford, the owner of Blue Creek Cabins who I featured in my post Hubspot Review: The Most Revealing Ever Pubslished.  Tom's story and the article is extremely informative and something small businesses should heed regarding the rising importance of inbound marketing as an effective digital marketing tactic.  In addition, there's an ironic twist: Google is directly helping out with Tom's success. 

I had the opportunity to appear on Blog Talk Radio today.  Everything Entrepreneur hosts teh weekly show and invited me to come on and discuss Optimize 3.0.  I used this opportunity describe inbound marketing and how we use that process on behalf of our clients.  I was the first one up so it comes up fast.  Have a listen:

Optimize 3.0 (http://www.optimize3point0.com) an Inbound Marketing Agency based in Larchmont, NY, is now a Gold Partner Tier Agency.  Only 5% of certified Hubspot partners hold such a distinction.  Optimize 3.0 has been a Hubspot partner since May 2011.

What comprises effective internet marketing packages?  The components available from Hubspot 3.0 enable the most important elements for an effective internet marketing package.  Once you’ve identified your marketing campaign topic, the process can be broken down into the following steps.   Each greatly assisted with Husbpot 3.0: